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Marketing & Communication for Fashion (2 year accelerated degree)

Fashion Retail Academy

UCAS Code: MAC1 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


We welcome A Levels in a wide range of subjects, especially in those relevant to the course for which you apply.

We may consider a standalone AS in a relevant subject, if it is taken along with other A Levels and if an A Level has not been taken in the same subject. However, you will not be disadvantaged if you do not have a standalone AS subject as we will not ordinarily use them in our offers.

60 credits (with a minimum of 45 credits achieved at level 3) in a relevant subject.

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

24 points

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

Acceptable when combined with other qualifications

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

A typical offer is between 104 and 120 UCAS points

UCAS Tariff

104-120

A typical offer is between 104 and 120 UCAS points for entry to undergraduate courses, primarily from Level 3 equivalent qualifications such as A levels, a BTEC Extended Diploma or a Foundation Diploma. You can check how many points your qualifications are worth using the online UCAS Tariff Calculator. Due to the creative nature of our courses, you will be considered on your own individual merit and potential to succeed. We encourage you to get in touch if you are predicted points below this range, thinking about transferring from another institution, or if you have other qualifications or professional experience as we may be able to consider you. If English is not your first language, we accept a range of recognised language qualifications that are equivalent to the IELTS Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. If you require a Tier 4 student visa to study in the UK, you must take an approved Secure English Language Test (SELT) to fulfil government visa requirements.

A minimum of 40 UCAS tariff points, when combined with a minimum of 64 UCAS tariff points from the Supporting Qualifications

About this course


Course option

2.0years

Full-time | 2022

The two year accelerated BA (Hons) in Marketing & Communications offers a comprehensive and in-depth insight into the many different aspects of marketing in the fashion industry. You will graduate with the skills and knowledge to ensure your success in a future marketing role within the fashion industry.

Marketing is an integral function in all fashion businesses, interpreting data to understand a company’s customers and competitors, which helps to inform what products are designed, produced, communicated and sold. This is an exciting time to study Marketing; the growth of online, social media and customer insight has led to growing importance of the role of Marketing and the range of roles that exist within it. Working in an industry that is undergoing such a fast pace of change requires graduates with cutting edge knowledge of digital developments.

You will be introduced to the theory that underpins Marketing principles and strategies supported with application to real life industry scenarios. An ability to communicate is key for marketeers. You will develop the technical skills and aesthetic understanding to ensure you can produce, communicate and implement an effective and unique marketing proposition. To achieve this you will study specialist modules in Marketing Fundamentals, Creative Digital Skills, Visual Communications, Promotions, PR and Communication, and Digital and Social Media.

The BA( Hons) Marketing & Communications in fashion degree is ideal if you want to work in the fashion industry and have the opportunity to identify opportunities and maximise them at a profit. You will need to use your creative and analytical skills side by side to think tenaciously and problem solve, often under the pressure of a tight deadline.

As the range of roles is developing students with a wide range of interests can succeed in fashion Marketing and this type of career particularly suits students who like a dynamic, fast paced environment and working under pressure. .

**The course also includes the FRA unique experience:**

- Unique two year condensed delivery

- Live Industry Projects, led by employers, to build your experience and portfolio.

- A three-week industry experience each year with one of the 140 fashion retail brand partners working with the FRA – to provide hands on practical experience of different roles and gain industry contacts & experience

- Industry Mentor throughout your course

- Course taught by experienced fashion retail industry professionals

You will study for three trimesters during the academic year between September and the following August (12 weeks in each) instead of the standard two. The two year programme means you will only pay fees and living costs for two years rather than the standard three.

*Subject to meeting the expected levels of attendance in accordance with FRA’s Attendance Monitoring Policy.

**This course is due to be re-validated during the academic year 2020/21, so course content might change to align with current business needs to enhance employability on graduation.**

Modules

Delivered in an accelerated model over 2 years, you will utilise the summer period to study over three study blocks instead of two. The structure of this course has been designed around study at Level 4 (developing foundational knowledge and awareness), Level 5 (high levels skills development and synthesis of information) and Level 6 (your launch pad for your career.

Common Modules which are taught across each degree include:
- Cultural and Contextual Studies
- Consumer Behaviour
- Fashion Retail Landscape and Environment
- Professional Strategies
- Internalisation and Globalisation
- Data and Analytics in Business

Marketing & Communications Core Modules are:

MARKETING FUNDAMENTALS
As the title of this module suggests, you are given an insight in what is involved in the marketing of a modern omni-channelled fashion brand, looking at both on and offline marketing techniques and strategies.

CREATIVE DIGITAL SKILLS
This module will introduce you to some of the industry’s processes and tools used to create digital products, whilst enabling you to see the bigger picture and explore how value is created in the digital world.

VISUAL COMMUNICATIONS
An insight into how written and visual content play an essential role in the success of a contemporary fashion brand. The importance of relaying a brand’s message in a concise fashion, which is directed in an appropriate manner for a particular target demographic.

PROMOTIONS, PR AND COMMUNICATION
You will learn to analyse and identify audiences and how to examine the significance and responsibilities of public relations in the contemporary fashion industry from high-end luxury to the high-street, from in-house through to external agencies and how to converse with the consumer through the media.

MARKETING: DIGITAL AND SOCIAL MEDIA
Within this module you will examine how, through the digital revolution, the online element of marketing tactics are playing an ever increasingly important role in the successful promotion of a brand through the digital strategy it implements, not just currently but into the future.

CAREER OPPORTUNITIES
In-house or agency Public Relations, Marketing, Social Media, Digital Marketing, Event Management, SEO and PPC engagement.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£11,100
per year
England
£11,100
per year
EU
£11,100
per year
Northern Ireland
£11,100
per year
Scotland
£11,100
per year
Wales
£11,100
per year

The Uni


Course location:

Fashion Retail Academy

Department:

Fashion Retail Academy

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