Marketing
Glyndwr University, Wrexham
UCAS Code: 350T | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Accepted alongside A-Levels as part of overall 112 UCAS Tariff requirement.
112 UCAS Tariff points
112 UCAS Tariff points
Accepted as part of overall 112 UCAS Tariff requirement.
112 UCAS Tariff points from International Baccalaureate Certificates
112 UCAS Tariff points
Accepted alongside Irish Leaving Certificate Higher Level as part of overall 112 UCAS Tariff requirement.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
112 UCAS Tariff points
112 UCAS Tariff points
UCAS Tariff
Accepted as part of overall 112 UCAS Tariff point requirement.
About this course
If you are interested in why we buy the things we buy and how knowledge of this human behaviour can influence people, then our marketing degree is perfect for you.
The course:
• explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising
• involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready
• includes practical experience undertaking a project working with a business to solve a genuine industry problem
You will:
• enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s
• hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts
• All our graduating students will also achieve a level 5 Diploma/Certificate in Leadership & Management from the Chartered Management Institute worth over £1,300 at no extra cost.
• The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures. In the last year, this has included Ann Francke, the CEO of the Chartered Management Institute and Felipe Alviar-Baquero, who was a popular finalist on the BBC’s The Apprentice TV show.
• Work placement opportunities are available to all of our students who demonstrate a good standard of engagement and professionalism during their studies.
• Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI.
• All students gain first-hand experience of applying their knowledge as they work with real businesses on a relevant projects.
Modules
YEAR 1 (LEVEL 4)
This first year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing.
MODULES
Business Environment
Business Communication Skills for Marketing
Economics
Marketing Essentials
Data Analytics and Understanding Big Data
Creating Events
YEAR 2 (LEVEL 5)
This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world.
MODULES
Advertising and Branding
Customer Service Excellence
Competitive Intelligence Research
Engaging and Leading People
Work Based Project
Work Placement
YEAR 3 (LEVEL 6)
The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace.
The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision.
MODULES
Strategic Thinking
Strategic Marketing
Digital Marketing
Food and Drink Tourism
Dissertation
The information listed in this section is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal academic framework review, so may be subject to change.
Assessment methods
Marketing students are assessed in a variety of ways over the course of their undergraduate studies. The balance between the different forms of assessment is determined by the different aims and learning outcomes of the core and option modules.
Assessment methods include academic essays, presentations, reports, simulation exercises and examinations.
TEACHING AND LEARNING
Wrexham Glynd?r University is committed to supporting our students to maximise their academic potential.
We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments. Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available.
Teaching methods include workshop-based core skills modules, lectures by practitioners, student-led seminars and guided research.
Independent learning is an important aspect of all modules, as it enables students to develop both their subject specific and key skills. Independent learning is promoted through the feedback given to students, which takes several forms including small group and one-to-one discussions.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Wrexham
North Wales Business School
What students say
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Business and management
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Business and management
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£18k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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