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Economics with Marketing

Entry requirements


A level

B,B,B

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics.

Access to HE Diploma

D:30

Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject specific modules. You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

International Baccalaureate Diploma Programme

33

With three Higher Level subjects at 655. You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H2,H2

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics.

Scottish Advanced Higher

B,B,C

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

Scottish Higher

B,B,B,B,C

You should have at least Grade B/Grade 6 in GCSE Economics, Maths or Statistics or equivalent.

UCAS Tariff

120-136

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2022

Subjects

Economics

Marketing

Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.

**Why study BA Economics with Marketing at Goldsmiths?**
- This unique course combines a rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.

- Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.

- This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.

- To prepare for your future career, you'll have the opportunity to apply for a limited number of competitive placements. Placements take place at the end of your second year; they count as a 15-credit option towards your degree. Placements enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

- Through the Erasmus programme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.

- You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing, but also in management, business psychology, strategy, innovation and entrepreneurship.

- A recent project is Economics: Past, Present and Future, a website produced by Economics at Goldsmiths and used across universities in the UK. On this website, students can find a series of interviews of celebrated economists such as Sheila Dow, Geoff Harcourt, Charles Goodhart, Tony Lawson, Julie Nelson and Ha-Joon Chang.

Modules

Year 1 (credit level 4) you'll study the following modules:
Introductory Economics
Economic Reasoning
Perspectives from the Social Sciences
Mathematics for Economics and Business
Introduction to Marketing
Marketing Management

Year 2 (credit level 5) you study the following modules:
Intermediate Microeconomics
Intermediate Macroeconomics
Quantitative Economics
Applied Quantitative Economics
History of Economic Ideas
Economic History
Consumer Behaviour
Product Innovation and Management

Year 3 (credit level 6) you take the following compulsory modules:
International Economics
Public Economics
Consumer Culture
Behavioural Economics

You also choose 60 credits of optional modules. 30 credits economics and 30 credits from management and marketing. Examples of the kinds of modules that will be available are listed below:

Marketing and management modules
Marketing Strategy
Digital Marketing and Social Media
Leadership and Talent Management
International Business
Innovation Case Studies
Project Management
Material Culture
Social Media, Crowdsourcing and Citizen Sensing
Psychology of Marketing and Advertising
Technology & Marketing
Marketing Analytics
Economics modules
Econometrics
Advanced Econometrics
From National Statistics to Big Data
Development Economics
Manias, Bubbles, Crises and Market Failure
Individual and Institutional Economic Behaviour
Communications and Presentation Skills

*Please note that due to staff research commitments not all of these modules may be available every year.

Assessment methods

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

The Uni


Course location:

Goldsmiths, University of London

Department:

Institute of Management Studies (IMS)

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

73%
med
Economics
53%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Economics

Teaching and learning

71%
Staff make the subject interesting
79%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
60%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

57%
Library resources
70%
IT resources
64%
Course specific equipment and facilities
64%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

89%
UK students
11%
International students
67%
Male students
33%
Female students
92%
2:1 or above
16%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

Marketing

Teaching and learning

62%
Staff make the subject interesting
65%
Staff are good at explaining things
67%
Ideas and concepts are explored in-depth
62%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
76%
IT resources
73%
Course specific equipment and facilities
38%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

78%
UK students
22%
International students
54%
Male students
46%
Female students
75%
2:1 or above
15%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Social sciences

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
91%
low
Employed or in further education
61%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Welfare professionals
12%
Welfare and housing associate professionals
11%
Other elementary services occupations

This is a degree in demand, as business increasingly needs workers who can examine and explain complex data. And yet the number of economics graduates fell by nearly 10% last year, which means demand is even greater. As so many economic grads go into banking and finance, it's not surprising that over half of all 2015's economics graduates who did go into work were working in London. And don't think it's just the finance industry that's interested in these graduates - there's a significant number who enter the IT industry to work with data as analysts and consultants. It's quite common for economics graduates to go into jobs such as accountancy and management consultancy which may require you to take more training and gain professional qualifications - so don’t assume you won’t have to take any more exams once you leave uni. And the incentive to take them, of course, is better pay, which will be on top of an already healthy average starting salary of over £30,000 for graduates working in the capital.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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Higher entry requirements
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here