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Marketing

Entry requirements


A level

B,B,B

Access to HE Diploma

D:30

Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject specific modules

International Baccalaureate Diploma Programme

33

With three Higher Level subjects at 655

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H2,H2,H2

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Scottish Advanced Higher

B,B,C

Scottish Higher

B,B,B,B,C

T Level

M

Each application will be considered on its individual merits. Where the T Level subject area does not directly match the degree programme being applied for, the personal statement and reference will be particularly important in demonstrating interest, enthusiasm and suitability for the subject.

UCAS Tariff

120-136

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3years

Full-time | 2024

Subject

Marketing

**Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.**

- The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.

- We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

**What will you study**
1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.

2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.

3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.

4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise.

**Placements**
- Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.

**Study Abroad**
- Through the Erasmus programme or the new Turing scheme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.

Please note the BSc Marketing only accepts applications for first year entry.

Modules

Year 1 (credit level 4)
In your first year, you will take the following compulsory modules:
Introduction to Marketing
Strategic Management
Identity, Agency & Environment 1
Foundations of Economics 1: Theories
Marketing Management
Identity, Agency & Environment 2
Foundations of Economics 2: Business Applications
Finance and Accounting

Year 2 (credit level 5)
In your second year, you'll complete the following compulsory modules:
Consumer Behaviour
Marketing Communications
My Career Strategy
Brand Management
Goldsmiths’ Social Change Module
Market Research and Consumer Insight

You'll also choose an optional module from a list approved annually by the Institute of Management Studies, or a relevant option from a different department.

Year 3 (credit level 6)
In your final year, you'll take the following compulsory modules, as well as a 30-credit Capstone module and an optional module from an approved list.
Marketing Strategy
Consumer Culture
Digital Marketing and Social Media
Coding and Data Analytics
Innovation and Product Development

Capstone option
You'll be given the opportunity to choose your capstone experience. Building upon the range of knowledge and skills acquired throughout the programme, the capstone experience is a multifaceted piece of work that culminates your academic and intellectual trajectories at Goldsmiths. The approved list of options (published during the Spring term of year 2 - level 5) is designed so every student can find a fit for their interests, skillsets, and future aspirations. For example, you could choose between the following capstone experiences:
Consulting
Entrepreneurial Planning
Performing in Organisations
Research and Analysis

Optional modules
You'll be invited to choose optional modules towards the end of Term 2 for the following year. You can choose modules run by the Institute of Management Studies or other departments such as ICCE, Psychology, or Sociology.

Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. The full list of optional modules will be available upon request.

Please note that due to staff research commitments not all of these modules may be available every year.

Assessment methods

You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.

The Uni


Course location:

Goldsmiths, University of London

Department:

Institute of Management Studies (IMS)

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

44%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

54%
Staff make the subject interesting
56%
Staff are good at explaining things
54%
Ideas and concepts are explored in-depth
49%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

60%
Library resources
82%
IT resources
77%
Course specific equipment and facilities
22%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

73%
UK students
27%
International students
57%
Male students
43%
Female students
69%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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