Marketing
Entry requirements
A level
Access to HE Diploma
Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject specific modules
International Baccalaureate Diploma Programme
With three Higher Level subjects at 655
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Advanced Higher
Scottish Higher
T Level
Each application will be considered on its individual merits. Where the T Level subject area does not directly match the degree programme being applied for, the personal statement and reference will be particularly important in demonstrating interest, enthusiasm and suitability for the subject.
UCAS Tariff
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About this course
**Study BSc in Marketing at Goldsmiths for a programme that combines multiple disciplines such as Psychology, Sociology, Anthropology, and Management. You will be at the core of a new natural development, making this a special programme for anyone who wants to explore interdisciplinary links.**
- The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.
- We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.
**What will you study**
1. Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.
2. Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
3. Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics. Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.
4. Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise.
**Placements**
- Because we want to provide you with all the support for your future career, you will be given the opportunity to apply for a limited number of placements that the College would source. These will occur at the end of your second year and would constitute a 15 credit option towards your degree. This will enhance your CV, bring theory and practical experience together, and help you develop industry contacts.
**Study Abroad**
- Through the Erasmus programme or the new Turing scheme, you can spend half of your second year in a university abroad. You can choose modules there and immerse yourself in a different culture and academic environment, with the option of learning or improving a foreign language.
Please note the BSc Marketing only accepts applications for first year entry.
Modules
Year 1 (credit level 4)
In your first year, you will take the following compulsory modules:
Introduction to Marketing
Strategic Management
Identity, Agency & Environment 1
Foundations of Economics 1: Theories
Marketing Management
Identity, Agency & Environment 2
Foundations of Economics 2: Business Applications
Finance and Accounting
Year 2 (credit level 5)
In your second year, you'll complete the following compulsory modules:
Consumer Behaviour
Marketing Communications
My Career Strategy
Brand Management
Goldsmiths’ Social Change Module
Market Research and Consumer Insight
You'll also choose an optional module from a list approved annually by the Institute of Management Studies, or a relevant option from a different department.
Year 3 (credit level 6)
In your final year, you'll take the following compulsory modules, as well as a 30-credit Capstone module and an optional module from an approved list.
Marketing Strategy
Consumer Culture
Digital Marketing and Social Media
Coding and Data Analytics
Innovation and Product Development
Capstone option
You'll be given the opportunity to choose your capstone experience. Building upon the range of knowledge and skills acquired throughout the programme, the capstone experience is a multifaceted piece of work that culminates your academic and intellectual trajectories at Goldsmiths. The approved list of options (published during the Spring term of year 2 - level 5) is designed so every student can find a fit for their interests, skillsets, and future aspirations. For example, you could choose between the following capstone experiences:
Consulting
Entrepreneurial Planning
Performing in Organisations
Research and Analysis
Optional modules
You'll be invited to choose optional modules towards the end of Term 2 for the following year. You can choose modules run by the Institute of Management Studies or other departments such as ICCE, Psychology, or Sociology.
Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory. The full list of optional modules will be available upon request.
Please note that due to staff research commitments not all of these modules may be available every year.
Assessment methods
You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.
The Uni
Goldsmiths, University of London
Institute of Management Studies (IMS)
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Marketing
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