Marketing
Goldsmiths, University of London
UCAS Code: N500 | Bachelor of Science (with Honours) - BSc (Hons)
Goldsmiths, University of London
UCAS Code: N500 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject specific modules
International Baccalaureate Diploma Programme
With three Higher Level subjects at 655
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Advanced Higher
Scottish Higher
T Level
Each application will be considered on its individual merits. Where the T Level subject area does not directly match the degree programme being applied for, the personal statement and reference will be particularly important in demonstrating interest, enthusiasm and suitability for the subject.
UCAS Tariff
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About this course
**This degree explores marketing and its interdisciplinary links, combining psychology, sociology, anthropology and management.**
**Why study BSc Marketing at Goldsmiths**
- The structure of the degree unites two forces: meeting the educational requirements of a Marketing and Business undergraduate degree, and integrating the different disciplines.
- You will learn about the foundations of marketing theory and practice such as product development, service design, promotion and advertising, brand management and consumer behaviour.
- You will apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
- The degree will introduce you to management theory and practice, organisational behaviour, and economics. You will learn how a company works, and how marketing decisions are part of company strategy.
- The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.
- You can expect to develop transferable skills in critical thinking, reflection, time management, leadership, written and verbal communication, and numeracy, and to undertake research on an individual and group basis.
- Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.
Please note the BSc Marketing only accepts applications for first year entry.
Modules
Year 1 (credit level 4)
In your first year, you will take the following compulsory modules:
Strategic Management
Introduction to Marketing
Identity, Agency & Environment 1
Identity, Agency & Environment 2
Foundations of Economics 1: Theories
Foundations of Economics 2: Business Applications
Finance and Accounting
Marketing Management
Year 2 (credit level 5)
In your second year, you'll complete the following compulsory modules:
Developing an Employability Strategy
Consumer Behaviour
Marketing Communications
Brand Management
Market Research and Consumer Insight
The Goldsmiths Project
You'll also choose an optional module from a list approved annually by the Institute of Management Studies, or a relevant option from a different department, such as the Institute for Creative and Cultural Entrepreneurship, Psychology, or Sociology.
You choose your optional modules towards the end of Term 2 of the preceding year.
Modules are subject to change each year, and may include topics such as Psychology of Marketing and Advertising; Marketing Analytics; Innovation Case Studies; Creative Social Media Project; Managing Arts Organisations and Cultural Businesses; Social Psychology, Personality and Individual Differences; Race, Racism and Social Theory.
Year 3 (credit level 6)
In your final year, you'll take the following compulsory modules, and a 15 credit optional module from an approved list.
Research Dissertation
Marketing Strategy
Consumer Culture
Digital Marketing and Social Media
Coding and Data Analytics
Production Innovation and Management
Work Placement module
You can also choose to take a Work Placement module in the summer between Year 2 and 3, which is worth 15 credits in Year 3.Our Work Placement Module is your chance to dive into real-world industry experience, which not only helps you grow your network but also gives you a peek into the professional world. Excitingly, some students have landed job offers right after their placement!
To make sure you're well-supported for your future career, you'll get to apply for a handful of placements. These happen at the end of your second year and count as 15 credits towards your degree.
This experience isn't just about enhancing your CV; it's about blending what you've learned in class with hands-on experience, all while making connections in your field.
Please note that due to staff research commitments not all of these modules may be available every year.
Assessment methods
You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects.
The Uni
Goldsmiths, University of London
Institute of Management Studies (IMS)
What students say
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Marketing
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Who studies this subject and how do they get on?
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After graduation
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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