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Bachelor of Science (with Honours) - BSc (Hons)

Psychology and Marketing

Entry requirements

Here's what you will need to get a place on the Psychology and Marketing course at Heriot-Watt University.

Select a qualification to see required grades

A level

B,B,C

For entry to Year 2: ABB including Psychology.

Tuition fees

LocationFees
England£9,535 per year
Scotland£1,820 per year
Wales£9,535 per year
Northern Ireland£9,535 per year
Channel Islands£9,535 per year
Republic of Ireland£9,535 per year
EU£19,456 per year
International£19,456 per year

Course summary

What this course is about

UCAS code: C8MK

Here's what Heriot-Watt University says about its Psychology and Marketing course.

This programme is based in the Department of Psychology and it draws on the well-established undergraduate programmes in Psychology and Marketing. The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that students will graduate with a deep understanding of the nature of Psychology and Marketing and of the many fruitful linkages between them. Students will take courses in all core areas of Psychology with an emphasis on Social and Cognitive Psychology, which will equip them with the tools necessary to understand the links between individual and social behaviour. They will also study foundational marketing courses in First and Second Years introducing them to the principles of the discipline. In Third and Fourth Year, students will take more specialised courses allowing them to explore areas of marketing in depth. Finally, they will undergo training in research methods and statistical analysis, culminating in a dissertation, which will run across both semesters of their final year.

At all stages of the programme, there will be opportunities to take optional courses, allowing students to tailor their studies to meet their own interests. The precise choice of courses at each stage will change over time, adapting to students’ interests and the research specialisms of academic staff.

Course details

Qualification

Bachelor of Science (with Honours) - BSc (Hons)

Department

Psychology

Location

Edinburgh Campus | Edinburgh

Duration

4 Years

Study mode

Full-time

Subjects

• Marketing

• Psychology

Start date

September 8, 2025

Application deadline

January 29, 2025

Heriot-Watt University reviews

(4)
Based on 15 reviews from Heriot-Watt University's students and alumni
5 star
40%
4 star
33%
3 star
20%
2 star
0%
1 star
7%
All reviews

Showing 15 reviews

2nd year student

Pretty good Student Union, whether its giving out free stuff or helping you with something, theres always good people there.

(4)

2 years ago

2nd year student

Edinburghs got some decent clubs. Having lived here my whole life, its the kind of city you dont want to escape. Its beautiful, many work opportunities especially for students.

(5)

2 years ago

2nd year student

Financially the accomodation isnt worth it, the courses are free to Scottish students but for International students its terrible (this is the same for all Scottish Universities). Cost of living in Edinburgh can be high, but for the most part its okay.

(3)

2 years ago

2nd year student

Very supportive, if youre not feeling the best, have had certain bad circumstances arise they are very helpful in aiding you.

(4)

2 years ago

2nd year student

Over priced, bad quality, small. Its on the outskirts of Edinburgh and yet its cheaper to rent a flat closer to the middle.

(1)

2 years ago

2nd year student

The core lecturers of this course are good, although there is one or two I wish had been different on certain modules. The lectureres communicate well with students whenever they need it. The quality of teaching is also very good, and it is very easy to ask things if you dont understand.

(4)

2 years ago

National Student Survey (NSS) scores

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

The Psychology and Marketing course at Heriot-Watt University features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni

Psychology (non-specific)
Marketing

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

85%

med

How good are teaching staff at explaining things?

92%

med

How often do teaching staff make the subject engaging?

88%

high

How often is the course intellectually stimulating?

82%

med

To what extent have you had the chance to bring together information and ideas from different topics?

80%

med

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

82%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

85%

med

To what extent have you had the chance to explore ideas and concepts in depth?

75%

low

To what extent does your course have the right balance of directed and independent study?

72%

low

How well have assessments allowed you to demonstrate what you have learned?

78%

med

How fair has the marking and assessment been on your course?

80%

med

How often does feedback help you to improve your work?

60%

low

How often have you received assessment feedback on time?

82%

med

How clear were the marking criteria used to assess your work?

78%

med

How easy was it to contact teaching staff when you needed to?

85%

med

How well have teaching staff supported your learning?

78%

low

How well were any changes to teaching on your course communicated?

92%

high

How well organised is your course?

90%

high

How well have the IT resources and facilities supported your learning?

72%

low

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

85%

low

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

79%

low

How clear is it that students' feedback on the course is acted on?

82%

high

To what extent do you get the right opportunities to give feedback on your course?

88%

med

To what extent are students' opinions about the course valued by staff?

88%

high

How well does the students' union (association or guild) represent students' academic interests?

69%

low

Overall, I am satisfied with the quality of the course.

68%

low

How well communicated was information about your university/college's mental wellbeing support services?

79%

med

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

78%

low

How good are teaching staff at explaining things?

78%

low

How often do teaching staff make the subject engaging?

39%

low

How often is the course intellectually stimulating?

50%

low

To what extent have you had the chance to bring together information and ideas from different topics?

72%

low

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

67%

low

How well has your course developed your knowledge and skills that you think you will need for your future?

56%

low

To what extent have you had the chance to explore ideas and concepts in depth?

83%

med

To what extent does your course have the right balance of directed and independent study?

67%

low

How well have assessments allowed you to demonstrate what you have learned?

72%

low

How fair has the marking and assessment been on your course?

78%

med

How often does feedback help you to improve your work?

50%

low

How often have you received assessment feedback on time?

83%

med

How clear were the marking criteria used to assess your work?

61%

low

How easy was it to contact teaching staff when you needed to?

89%

med

How well have teaching staff supported your learning?

83%

med

How well were any changes to teaching on your course communicated?

94%

high

How well organised is your course?

78%

med

How well have the IT resources and facilities supported your learning?

78%

low

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

94%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

88%

med

How clear is it that students' feedback on the course is acted on?

75%

high

To what extent do you get the right opportunities to give feedback on your course?

88%

med

To what extent are students' opinions about the course valued by staff?

67%

low

How well does the students' union (association or guild) represent students' academic interests?

71%

med

Overall, I am satisfied with the quality of the course.

69%

low

How well communicated was information about your university/college's mental wellbeing support services?

62%

low

Student information

The Psychology and Marketing course at Heriot-Watt University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.

Psychology
Marketing
Mode of study
Full-time99%Part-time1%
Gender ratio
Female75%Male25%
Where students come from
International15%UK85%
Student performance
2:1 or above69%
First year dropout rate3%
Number of students330
Most popular A-levels studied
SubjectGrade
PsychologyB
BiologyB
English LiteratureB
GeographyB
HistoryB
Mode of study
Full-time99%Part-time1%
Gender ratio
Female47%Male53%
Where students come from
International31%UK69%
Student performance
2:1 or above84%
First year dropout rate1%
Number of students190
Most popular A-levels studied
SubjectGrade
Business StudiesB
EconomicsB
Government and PoliticsB
MathematicsC
GeographyC
Source: HESA

Graduate prospects

What graduates do next

Facts and figures about Heriot-Watt University graduates who took Psychology and Marketing - or another course in the same subject area.

Psychology

Graduate statistics

65%

In a job where degree was essential or beneficial

95%

In work, study or other activity

75%

Say it fits with future plans

30%

Are utilising studies

Top job areas

15%

Business and public service associate professionals

15%

Welfare and housing associate professionals

10%

Elementary occupations

5%

Administrative occupations

Graduate statistics percentages are determined 15 months after a student graduates

Earnings after graduation

The Psychology and Marketing course includes content from more than one subject area. Choose an option below for Heriot-Watt University graduate earnings across each of those subject areas.

Psychology
Business and management

Earnings

£19.7k

First year after graduation

£23.5k

Third year after graduation

£26.3k

Fifth year after graduation

Earnings

£22.3k

First year after graduation

£28.8k

Third year after graduation

£34.3k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Psychology and Marketing.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

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Heriot-Watt University open days

Heriot-Watt’s open days offer you the opportunity to explore campus, tour teaching and recreational facilities, talk to academics, staff, and current students, and learn more about the programme you could go on to study.

If you can't make an open day, book a campus tour. These take place regularly and can be guided or self-guided.

Source: Heriot-Watt University

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