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Fashion Business (Sandwich)

Istituto Marangoni London

UCAS Code: WN12 | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B

Access to HE Diploma

D:0,M:0,P:0

Pass

International Baccalaureate Diploma Programme

26

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H4,H4,H4,H4

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP

Scottish Higher

B,B,B

UCAS Tariff

80

About this course


Course option

4years

Sandwich | 2024

Subject

Business studies

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion. This three year full-time Fashion Business course is a strategic and market oriented blend of the main perspectives in fashion business; covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, retail operations management, global distribution channels, as well as customer relationship management and CSR.

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, identifying the values that characterise the identity and ‘signature’ of a product or brand. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.

The fashion course looks at current issues in the industry including sustainability and new media digital marketing virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. At the end of the programme, participants undertake a research project resulting in a business plan for a start-up, or for existing brand development. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as participating in structured company visits, with guest lectures and talks from visiting professionals and experts in the sector.

This Fashion Business course forms the base of all three year fashion business study pathways.

With fashion business as the core subject, participants select from different pathways to specialise in a chosen area of interest, responding to individual talent, creative flair and passion.

This course is also available as a BA (Hons) four year course (including placement sandwich year)-*.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£16,600
per year
England
£16,600
per year
EU
£24,400
per year
International
£24,400
per year
Northern Ireland
£16,600
per year
Republic of Ireland
£16,600
per year
Scotland
£16,600
per year
Wales
£16,600
per year

The Uni


Course location:

Istituto Marangoni London

Department:

Fashion

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

83%
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business studies

Teaching and learning

89%
Staff make the subject interesting
92%
Staff are good at explaining things
88%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

86%
Library resources
86%
IT resources
83%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

After graduation


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