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Marketing and Advertising with Professional Placement Year

Entry requirements


A level

B,B,B-A,A,B

Other A Level combinations possible to achieve 120 - 136 points. Minimum of 2 A Levels, can be combined with other Level 3 qualifications eg. AS levels/Extended Project to achieve 120 points.

Can be considered in combination with other Level 3 qualifications e.g. A2's in different subjects.

Access to HE Diploma

D:24,M:21

Equivalent of 120 UCAS points from an Access course in a related subject. Applicants under 21 years will be considered on a case-by-case basis.

International Baccalaureate Diploma Programme

27

4 in Mathematics at Standard Level. English Language required at 5 Standard Level or 4 Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3-H2,H2,H2,H3,H3


A minimum of 120 UCAS points usually from 5 Higher Level subjects

Can be combined with other level 3 qualifications to achieve 120 points

OCR Cambridge Technical Diploma

D*D*

Can be combined with other level 3 qualifications to achieve 120 points

Can be combined with other level 3 qualifications to achieve 120 points

OCR Cambridge Technical Extended Diploma

DDM-DDD

Grade combinations below DDM may be considered when combined with other Level 3 qualifications.

Can be combined with other level 3 qualifications to achieve 120 points

Can be combined with other level 3 qualifications to achieve 120 points

Can be combined with other level 3 qualifications to achieve 120 points

Pearson BTEC Diploma (QCF)

D*D*

Can be combined with other level 3 qualifications to achieve 120 points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM-DDD

Grade combinations below DDM may be considered when combined with other Level 3 qualifications.

Scottish Higher

B,B,B,C,C-B,B,B,B,B


Scottish Highers (only)

T Level

M-D

UCAS points 120 - 144

UCAS Tariff

120-136

We welcome a wide range of qualifications and qualification combinations. Don't worry if you can't see your specific qualification listed, just contact our team of experts

About this course


Course option

4years

Full-time | 2024

Subjects

Advertising

Marketing

**Reasons to choose Kingston**
- You’ll experience how marketing and advertising work in today’s rapidly changing environment by working on real-life project briefs from client organisations.

- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.

- You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).

- Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the framework's two new student experience and student outcomes categories.

**About this course**
If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

**Sandwich Year**
This course has a sandwich year which takes place between Year 2 and your Final Year. During this sandwich year, you will take a placement within a business setting, ensuring you gain essential experience to add to your CV and help you secure a graduate job.

**Future Skills**
Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.

As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.

At Kingston University, we're not just keeping up with change, we're creating it.

**Career opportunities**
This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Modules

Example modules
- The Principles of Marketing
- Advertising Tools, Techniques and Technologies
- Brands, Buyers and Behaviours

To view the full list of modules, please visit the University course webpage.

Assessment methods

Assessment typically comprises exams (e.g. tests or exams), practical (e.g. presentations, performance), and coursework (e.g. essays, reports, self-assessments, portfolios, dissertation).

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Kingston University

Department:

Department of Strategy Marketing and Innovation

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

60%
Advertising
60%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

43%
Staff make the subject interesting
67%
Staff are good at explaining things
62%
Ideas and concepts are explored in-depth
57%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

67%
Library resources
100%
IT resources
90%
Course specific equipment and facilities
43%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

87%
UK students
13%
International students
44%
Male students
56%
Female students
88%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
89%
low
Employed or in further education
54%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

25%
Sales, marketing and related associate professionals
13%
Functional managers and directors
13%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£26k

£26k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here