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Advertising and Marketing

Entry requirements


A level

A,A,B

Access to HE Diploma

D:36,M:9

International Baccalaureate Diploma Programme

35

With 16 points from the best 3 Higher Level subjects.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

UCAS Tariff

136

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3years

Full-time | 2024

Subjects

Advertising

Marketing

BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way Marketing and Advertising work in the real world, and we work with employers to make sure we teach the skills they need.

**Programme overview**
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.

This degree enables you to work creatively and to focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods, alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by employers. You are supported throughout by an academic tutor – offering support on academic work and time management.

As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

**Key Facts**
Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing.

**Programme outcomes**
Marketing provides one of the greatest varieties of graduate opportunities. We recognise this and our programmes have evolved accordingly. Advertising and Marketing channels students more towards the Agency side of marketing, with the capstone module focusing on working on a consultancy project with an agency. Still, the flexibility of our programmes means you can tailor them to your own ambitions and goals.

The Uni


Course location:

Lancaster University

Department:

Marketing

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

86%
Advertising
86%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

79%
Staff make the subject interesting
91%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
92%
IT resources
92%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

50%
UK students
50%
International students
28%
Male students
72%
Female students
78%
2:1 or above
0%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
98%
high
Employed or in further education
88%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

68%
Sales, marketing and related associate professionals
5%
Business, research and administrative professionals
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£30k

£30k

£41k

£41k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Coventry University | Coventry
Advertising and Digital Marketing
BA (Hons) 3 Years Full-time 2024
UCAS Points: 120-162
Lower entry requirements
University of Lincoln | Lincoln
Marketing and Advertising
BA (Hons) 3 Years Full-time 2024
UCAS Points: 112
Same University
Lancaster University | Lancaster
Marketing and Design
BA (Hons) 3 Years Full-time 2024
UCAS Points: 136

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here