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Bachelor of Science (with Honours) - BSc (Hons)
Marketing and Design
Lancaster University
Entry requirements
Here's what you will need to get a place on the Marketing and Design course at Lancaster University.
Select a qualification to see required grades
A level
A,A,B
Most popular A-levels studied
The Marketing and Design course at Lancaster University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
| Subject | Grade |
|---|---|
| Fine Art | A |
| Graphics | A* |
| Photography | B |
| Art and Design | A |
| Product Design | B |
| Subject | Grade |
|---|---|
| Psychology | B |
| Business Studies | B |
| Economics | B |
| Media Studies | A |
| Geography | A |
Course summary
What this course is about
UCAS code: NW52
Here's what Lancaster University says about its Marketing and Design course.
As a BSc Marketing and Design student, you will be equipped with a strong foundation in the principles and practices of both marketing and design. Throughout the course, you will gain a deep understanding of the complementary and contrasting theoretical frameworks of marketing and design while developing essential design research skills and sharpening your critical thinking. You will learn how to respond to design briefs with creative experimentation and compelling visualisations. You will be able to commission design projects and effectively manage marketing strategies across diverse areas, from packaging to online advertising.
Why Lancaster? This course will provide you with a comprehensive blend of theoretical and practical insights into marketing and design, including business models, new technologies, product development, sustainability, and how design interacts with social media. You will learn how to undertake a creative design process, taking an initial brief to final concept presentation.
Marketing knowledge You will explore areas ranging from consumer behaviour to marketing research and customer relationship management to marketing communications. You will also explore advanced marketing concepts in greater depth, such as routes to market with a retail emphasis and the application of design thinking and marketing research methods.
You will deepen your understanding of consumer behaviours and develop your marketing skills, including planning a system, running an analysis, and dealing with marketing problems using industry-standard marketing simulation software.
Design skills This course also offers opportunities to develop and deepen your practical design skills in graphics, product design and user experience (UX/UI) through optional modules oriented towards future thinking. You will develop your expertise in design visualisation, creating imaginative two-dimensional and three-dimensional visualisations that engage with contemporary design issues using a range of industry-standard software.
Theory into practice In your final year, you will develop knowledge and practical experience in design and/or marketing consultancy and the relationship between design and innovation, a process that is designed to strengthen your professional consulting abilities. Working as part of a design team, you will conduct research using design methods, such as storyboarding, design workshops, prototyping and journey mapping, helping you to gain a full understanding of your client's organisation and needs and develop innovative design solutions for your clients. Previous briefs have included:
-
Packaging design solutions for The Chocolate Cottage
-
Developing a creative campaign to increase The Northern Design Festival's impact
-
Creating a campaign to raise awareness of Energy Lancaster’s work to transition Lancaster University to Net Zero
The evolving relationship between design and marketing is increasingly strategic and business-driven. This degree provides the skills and knowledge to thrive in various career paths.
Important Information For the most up-to-date course information and more details, we recommend that you revisit our website before submitting your application.
Source: Lancaster University
Course details
Qualification
Bachelor of Science (with Honours) - BSc (Hons)
Department
Marketing
Location
Main Site | Lancaster
Duration
3 Years
Study mode
Full-time
Subjects
• Design
• Marketing
Start date
21 September 2026
Application deadline
14 January 2026
The modules you will study
At Lancaster you can choose from a range of innovative and flexible degree programmes, and you also have the option of combining different subjects from across our faculties to create a unique, tailored degree. Lancaster's flexible degree structure also allows you to switch the focus of your degree as your interests evolve and as career opportunities develop. We distinguish between Part I (your first year, which is a preparatory course, and does not count towards your final degree) and Part II, the subsequent years. Part II is where you then begin to study your chosen subject in more depth, including a selection of advanced options. For more detailed information regarding the modules for each individual degree scheme at Lancaster University please visit Lancaster University’s website.
Lancaster University student reviews
Showing 97 reviews
3rd year student
2 years ago
Library is brilliant, cant fault it. rnFirst year accommodation was very good too, well ran and just efficient overall.
3rd year student
2 years ago
My course was okay - I believe the course teaches you all the necessary skills needed to go into business, but I think it does scratch the surface level in quite a lot of topics. In the future, Iu2019d like it to go into further detail on topics such as Economics or Accounting.
3rd year student
2 years ago
Lancaster University has been really helpful in so many ways. Financially, they offered me a grant for travel costs when I embarked on an international internship, but also are greater at settling you into campus life in first year!
1st year student
2 years ago
The bars offered are amazing and low priced. With the choice of multiple games. rnThe campaigns for student officers are very competitive and often do make change
1st year student
2 years ago
Very very communal university as everyone lives on campus. The socials are great and take place multiple times a week. There are multiple club activities with a communal feeling
1st year student
2 years ago
The accomodation is very overpriced for universityu2019s. It is old unfurbished and the bathrooms are very badly designed. They flood when you shower and you have very little space to shower. It is single bed en-suite for 177.89u00a3 and compared to other unis it is very very overpriced, I feel itu2...
National Student Survey (NSS) scores at Lancaster University
The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.
The Marketing and Design course at Lancaster University features content from more than one subject area. Using the options below, you can see ratings from students who took courses in each of these subject areas at this uni
Select an option to see a detailed breakdown
Teaching on my course
90%
high
Teaching on my course
90%
high
How often does your course challenge you to achieve your best work?
89%
high
How good are teaching staff at explaining things?
98%
high
How often do teaching staff make the subject engaging?
84%
med
How often is the course intellectually stimulating?
90%
high
Learning opportunities
87%
high
Learning opportunities
87%
high
To what extent have you had the chance to bring together information and ideas from different topics?
83%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
89%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
91%
high
To what extent have you had the chance to explore ideas and concepts in depth?
88%
med
To what extent does your course have the right balance of directed and independent study?
85%
med
Assessment and feedback
80%
med
Assessment and feedback
80%
med
How well have assessments allowed you to demonstrate what you have learned?
85%
med
How fair has the marking and assessment been on your course?
82%
med
How often does feedback help you to improve your work?
68%
med
How often have you received assessment feedback on time?
83%
med
How clear were the marking criteria used to assess your work?
83%
med
Academic support
94%
high
Academic support
94%
high
How easy was it to contact teaching staff when you needed to?
93%
high
How well have teaching staff supported your learning?
95%
high
Organisation and management
89%
high
Organisation and management
89%
high
How well were any changes to teaching on your course communicated?
88%
high
How well organised is your course?
88%
med
Learning resources
90%
med
Learning resources
90%
med
How well have the IT resources and facilities supported your learning?
88%
med
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
94%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
89%
med
Student voice
78%
med
Student voice
78%
med
How clear is it that students' feedback on the course is acted on?
68%
med
To what extent do you get the right opportunities to give feedback on your course?
84%
med
To what extent are students' opinions about the course valued by staff?
82%
med
How well does the students' union (association or guild) represent students' academic interests?
64%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
91%
med
How well communicated was information about your university/college's mental wellbeing support services?
90%
high
Select an option to see a detailed breakdown
Teaching on my course
82%
low
Teaching on my course
82%
low
How often does your course challenge you to achieve your best work?
75%
low
How good are teaching staff at explaining things?
98%
high
How often do teaching staff make the subject engaging?
86%
med
How often is the course intellectually stimulating?
68%
low
Learning opportunities
79%
low
Learning opportunities
79%
low
To what extent have you had the chance to bring together information and ideas from different topics?
86%
med
How well does your course introduce subjects and skills in a way that builds on what you have already learned?
80%
med
How well has your course developed your knowledge and skills that you think you will need for your future?
68%
low
To what extent have you had the chance to explore ideas and concepts in depth?
82%
low
To what extent does your course have the right balance of directed and independent study?
80%
med
Assessment and feedback
84%
med
Assessment and feedback
84%
med
How well have assessments allowed you to demonstrate what you have learned?
84%
low
How fair has the marking and assessment been on your course?
82%
med
How often does feedback help you to improve your work?
86%
med
How often have you received assessment feedback on time?
95%
high
How clear were the marking criteria used to assess your work?
75%
low
Academic support
93%
high
Academic support
93%
high
How easy was it to contact teaching staff when you needed to?
98%
high
How well have teaching staff supported your learning?
89%
med
Organisation and management
85%
high
Organisation and management
85%
high
How well were any changes to teaching on your course communicated?
86%
high
How well organised is your course?
84%
high
Learning resources
82%
med
Learning resources
82%
med
How well have the IT resources and facilities supported your learning?
72%
low
How well have the library resources (e.g., books, online services and learning spaces) supported your learning?
91%
med
How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?
80%
low
Student voice
75%
med
Student voice
75%
med
How clear is it that students' feedback on the course is acted on?
52%
low
To what extent do you get the right opportunities to give feedback on your course?
77%
med
To what extent are students' opinions about the course valued by staff?
93%
high
How well does the students' union (association or guild) represent students' academic interests?
37%
low
Other NSS questions
Other NSS questions
During your studies, how free did you feel to express your ideas, opinions, and beliefs?
93%
high
How well communicated was information about your university/college's mental wellbeing support services?
72%
med
Student information
The Marketing and Design course at Lancaster University features content from more than one subject area. Choose an option below to find out about the students taking courses in each of those subject areas at this uni.
Graduate prospects
What graduates do next
The Marketing and Design course includes content from more than one subject area. Choose an option below for information about Lancaster University graduates across each of those subject areas.
Graduate statistics
45%
In a job where degree was essential or beneficial
85%
In work, study or other activity
65%
Say it fits with future plans
60%
Are utilising studies
Top job areas
20%
Business and public service associate professionals
20%
Sales occupations
15%
Elementary occupations
10%
Artistic, literary and media occupations
Graduate statistics
90%
In a job where degree was essential or beneficial
80%
In work, study or other activity
80%
Say it fits with future plans
50%
Are utilising studies
Top job areas
60%
Business and public service associate professionals
15%
Business, Research and Administrative Professionals
5%
Administrative occupations
5%
Elementary occupations
Graduate statistics percentages are determined 15 months after a student graduates
Earnings after graduation
The Marketing and Design course includes content from more than one subject area. Choose an option below for Lancaster University graduate earnings across each of those subject areas.
Earnings
£27.4k
First year after graduation
£32.1k
Third year after graduation
£43.1k
Fifth year after graduation
Earnings
£21.5k
First year after graduation
£24.8k
Third year after graduation
£25.2k
Fifth year after graduation
Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Marketing and Design.
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree
Discussions
Discussions
Students are talking about Lancaster University on The Student Room.
Chat with Lancaster University
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Chat directly with official Lancaster University reps
Get accurate, up-to-date answers from the people who know the Lancaster University best.
With 7 official university representatives active on The Student Room, you can ask about everything from course content to campus life and get responses you can trust.
Ask the Student Room community
Want honest insights from current students?
Ask a question on The Student Room and hear directly from those living the experience from lectures to student support services and everything in between. No question is too small. Whether you're comparing universities or need advice on your application, you'll get real answers from students.
Lancaster University open days
We’d love to welcome you to an upcoming event! Tour our beautiful campus, see the specialist facilities you’ll use during your studies, look at our range of modern and comfortable accommodation, and picture yourself living and learning at Lancaster. Staff and students will be on hand to share their experiences and answer your questions.
Source: Lancaster University
