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Marketing

Entry requirements


A level

A,B,B

Access to HE Diploma

D:30,M:15

International Baccalaureate Diploma Programme

32

With 16 points from the best 3 Higher Level subjects.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

128

We've calculated how many Ucas points you'll need for this course.

About this course


Course option

3.0years

Full-time | 2022

Subject

Marketing

Studying Marketing at Lancaster helps you develop an understanding of many critical questions: Why do people buy a product or service? How are YouTube, vlogging and Instagram influencers changing the marketing landscape? What are the ethics behind collecting consumer data?

From sales to branding to distribution, you focus completely on marketing from the start of your studies, going beyond management aspects and marketing’s crucial role in a company’s success, helping you understand consumers. We help to craft the skilled professionals required to develop, design and implement marketing programmes, processes and activities that contribute positively to the consumer society.

By coming to Lancaster, you not only gain holistic and on-the-pulse marketing learning from world-leading academics, you tap into a rich alumni network that only one of the oldest marketing departments in the UK can offer, with graduates at global companies including Google, IBM, P&G, Warner Brothers, Disney, and Reebok.

You will be challenged to think mindfully and critically about topics such as supply chains and the treatment of supplier networks, over-consumption, and how to negotiate strategies effectively in turbulent times such as Brexit and Covid-19.

We work tirelessly to ensure our students have the disciplinary knowledge to succeed, and throughout your degree, you put your learning into practice. Our consultancy-based courses see you work on a live client project, conducting research and consulting for companies, better preparing you for life as a marketer. Previous projects have been with companies including the MOBO awards, Saatchi and Saatchi, Tesco, Lake District Tourism, as well as numerous SMEs and charities.

You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.

The Complete University Guide rank us third in the UK for graduate prospects for marketing, and consistently more than 90% of our students gain full-time graduate employment within six months of graduating. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.

During the three years of this degree, you will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills.

You will also carry out a market research project with a real client which may include an international branded organisation, agency, charity or local company. These projects will strengthen your market research abilities and give you the opportunity to apply theoretical knowledge to the real world.

If you wish to gain a holistic understanding of current marketing theory and practice, you will receive an excellent grounding by studying with us. Past graduates have been employed as assistant brand managers, account executives and marketing managers across a wide spectrum of commercial and not-for-profit organisations.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Lancaster University

Department:

Marketing

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

90%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
88%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
78%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

79%
Library resources
88%
IT resources
84%
Course specific equipment and facilities
72%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

41%
UK students
59%
International students
36%
Male students
64%
Female students
89%
2:1 or above
4%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

A
A
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
98%
high
Employed or in further education
88%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

68%
Sales, marketing and related associate professionals
5%
Business, research and administrative professionals
5%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£25k

£25k

£31k

£31k

£36k

£36k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Lower entry requirements
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Nearby University
Edge Hill University
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Higher entry requirements
Lancaster University
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Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022
Same University
Lancaster University
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3.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here