**Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour.**

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.

As part of this course, you’ll:

- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas

- Learn how to understand the thought processes behind every consumer purchase

- Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment

- Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance

- Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice

- Develop acumen in business management so you can oversee finance, economics, accounting and people

- Gain the practical experience needed to impress potential employers

**Springpod Subject Spotlights video - try your course before you apply**
We have partnered with Springpod, an online platform that provides immersive career and education opportunities, to bring you a Subject Spotlight video for our BA (Hons) Business & Management course: Smart tech & business: how it’s changing your life.

In this Subject Spotlight, you'll be introduced to how smart tech has developed, and consider its different uses within the food and drink, and fashion industries. Join Dr Sukky Jassi, Dr Esther Pugh and Alistair MacAuley as they explore the world of smart tech, and how it shapes our lives as consumers.

Find out more

**Gain specialist knowledge**
What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain the real-life business and marketing expertise you’ll need to find solutions to this type of question in the workplace. You'll test your marketing skills against simulated challenges in our business simulation suite. Attending workshops and networking events will enable you to start building your professional contacts while you study.

**Industry expertise**
You’ll learn from expert teaching staff with a wealth of professional experience to share and close working links with the business community.

Our Guest Lecture Series means you’ll benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for guest lectures, visit our university events webpage.

**Professional recognition**
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with the CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and with their course content reflected in our own degrees you can be sure you’ll be equipped with the expertise you’ll need for a successful marketing career.