International Tourism Management with Marketing
Entry requirements
GCSE/National 4/National 5
GCSE English Language and Maths at Grade 4 or above (Grade C for those sitting their GCSE before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
UCAS Tariff
A minimum of 72 from two A Levels or equivalent, excluding General Studies.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.
Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.
As part of this course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
**ACCREDITATION**
This course is recognised by the Tourism Management Institute (TMI). Leeds Beckett is also an Institute of Travel & Tourism recognised university and an ABTA Partner. ITT is the only professional membership body for the UK travel and tourism industry. Membership will enable you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.
**Find out more**
This course will enable you to acquire an understanding of sustainable tourism and development. You’ll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules. You’ll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, you’ll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges.
With our flexible study options, you’ll be able to specialise in a specific area that could lead to your career of choice such as: destination management or tourist attractions management.
**Your assessment**
Whichever modules you select, you'll never sit an exam. Our assessments are designed to test the skills that are in high demand by our industry, and you'll receive expert support and guidance to ensure you can achieve your full potential. Visit the Teaching & Learning section further down this page for more information on which modules you'll be able to study.
**UK Centre of Excellence**
We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the ITT (the Institute of Travel and Tourism), this recognition puts us at the forefront of education and research in this dynamic sector.
**A year in industry**
You’ll be able to impress even the most demanding of future employers with your hands-on experience if you take the opportunity to work in industry. You’ll be able to travel the globe working in one or multiple places throughout the year. Why not combine a season in a resort with experience in operations or applying for a year working with Disney in Florida? Our dedicated placement team will support you every step of the way as you build an impressive CV.
**Field trips**
Our local and international field trips will take your learning outside the classroom so you can experience tourism first-hand.
**Expert practitioners**
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course. Their expertise will help to shape your learning.
Modules
Year 1 Core Modules (Indicative Projects (subject to change to reflect the external environment)):
- The Human Factor
- Tourism for All
- Influencing Tourism
- Tourism in a Changing Climate
- Well Connected 1
- The Research Skills Lab 1
Year 2 Core Modules:
- Destination Development
- Technology in Tourism
- Well Connected 2
- The Research Skills Lab 2
- The Tourism Design Challenge
- Digital Marketing
Year 3 Core Modules:
- Consultancy Project
- Recovery Marketing Communications
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Headingley Campus
Events, Tourism and Hospitality
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Tourism, transport and travel
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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