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Leeds Beckett University

Marketing & Public Relations

UCAS Code: N5P2

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


GCSE/National 4/National 5

GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.

UCAS Tariff

112

A minimum 72 from two A Levels or equivalent, excluding General Studies

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2021

Other options

4.0 years | Sandwich | 2021

Subjects

Public relations

Marketing

The marketing and communications industry is constantly evolving. This course responds to moves within the sector towards a more integrated approach to marketing and communication practice by providing you with foundational and specialist knowledge in both fields.

You will gain a valuable suite of professional and practical skills, from digital marketing to reputation management and campaign development to customer relations. You will learn to understand and positively respond to the changing frameworks within which organisations currently operate including technological, political, ethical and legal contexts.

We encourage a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector.
Employability is at the heart of this course, so you will have ample opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the opportunity to work with a variety of employers, you will also have access to our specialist facilities, including the Simulation Suite – where you can replicate real-life PR scenarios, ICT suites, a news and simulated press room, TV and radio studios.

Many students write for Behind the Spin, the UK's premier online magazine for PR students, edited by one of our experienced team of PR lecturers.

You will have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

The Uni


Course location:

City CampusC

Department:

Leeds Business School

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
high
Public relations
82%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Public relations

Teaching and learning

80%
Staff make the subject interesting
96%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
91%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
84%
IT resources
87%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

94%
UK students
6%
International students
24%
Male students
76%
Female students
95%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Marketing

Teaching and learning

80%
Staff make the subject interesting
92%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
77%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
93%
IT resources
94%
Course specific equipment and facilities
82%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

97%
UK students
3%
International students
53%
Male students
47%
Female students
68%
2:1 or above
14%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Public relations

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
76%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Media professionals
27%
Sales, marketing and related associate professionals
6%
Functional managers and directors

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
92%
low
Employed or in further education
83%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

59%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
5%
Media professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here