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Marketing & Public Relations

Entry requirements


GCSE/National 4/National 5

GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.

UCAS Tariff

112

A minimum 72 from two A Levels or equivalent, excluding General Studies.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich | 2024

Subjects

Marketing

Public relations

**Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.**

Gain valuable professional skills and specialist knowledge in both marketing and public relations.

As part of this course, you’ll:

- Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations

- Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate

- Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

**ACCREDITATION**
This course is accredited by the CIM (Chartered Institute of Marketing).

**Find out more**

Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.

As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.

You’ll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine.

**Professional recognition**
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.

**Why study Marketing and Public Relations at Leeds Beckett University...**
- Take a client-centred approach to learning and develop transferrable skills

- Gain a professional understanding of how marketing and public relations work within a company environment

- Utilise the university's local and national business links to secure a paid work placement

- Learn in real-life environments through the Business School's simulation suite

- Learn from and connect with industry leaders through the Leeds Business School guest lecture series

- Professionally recognised course

Modules

Year 1 Core Modules:
- Introduction to Public Relations & Brand Communication
- Marketing Environments & Sustainability
- Public Relations & Brand Communication Toolkit
- Digital Marketing Decisions
- Marketing Essentials
- Personal Branding & Communication Skills

Year 2 Core Modules:
- Contemporary PR Communications
- Customer Journeys & Insights
- Global Communication Project
- Managing Marketing Projects
- Digital Engagement: Content, Community & Conversations
- The Pitch

Year 3 Core Modules:
- Digital Strategy
- Consultancy Project 1: Research & Professional Practice
- Strategic Marketing
- Consultancy Project 2: Pitching & Professional Practice
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

City CampusC

Department:

Leeds Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

84%
Marketing
41%
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

76%
Staff make the subject interesting
87%
Staff are good at explaining things
83%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
82%
IT resources
83%
Course specific equipment and facilities
75%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

93%
UK students
7%
International students
40%
Male students
60%
Female students
68%
2:1 or above
5%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

Publicity studies

Teaching and learning

38%
Staff make the subject interesting
41%
Staff are good at explaining things
51%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

58%
Library resources
100%
IT resources
49%
Course specific equipment and facilities
41%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

91%
UK students
9%
International students
28%
Male students
72%
Female students
82%
2:1 or above
0%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
A
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
92%
low
Employed or in further education
83%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

59%
Sales, marketing and related associate professionals
8%
Sales assistants and retail cashiers
5%
Media professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
76%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Media professionals
27%
Sales, marketing and related associate professionals
6%
Functional managers and directors

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£24k

£24k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publicity studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£20k

£20k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here