The page you are visiting was formerly part of the Which? University website, but is now being provided by The Uni Guide — part of The Student Room.

For more information please click here.

Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more
Leeds Beckett University

Public Relations and Brand Communication

UCAS Code: P212

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


GCSE/National 4/National 5

GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills/Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.

UCAS Tariff

104

A minimum of 64 from two A Levels or equivalent, excluding General Studies

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Public relations

Join one of the most established PR degree programmes in Europe and gain the expertise required for a successful career in this fast-moving field. You will study the wider role of communications, from developing and implementing social media campaigns to the impact of marketing, media relations and internal communications. As well as learning how to build and manage relationships between companies and their customers, you will refine your skills so you can create effective content for a variety of audiences. You will also develop your presentation skills by pitching for live consultancy projects.

**ACCREDITATION**
This course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations & Communications Agency (PRCA).

Modules


  • Year 1 Core Modules:

    • PR & Brand Communication Toolkit

    • Marketing & the Business Environment

    • Introduction to Public Relations

    • PR & Current Affairs

    • Managing Communication for Employee Engagement

    • Personal Branding & Communication Skills.



  • Year 2 Core Modules:

    • PR Research 1: Research Design & Insights

    • PR Research 2: Public Opinion & Analytics

    • Global Communication Project

    • Persuasive Cultures: New Thinking in PR & Brand Communication

    • Digital Engagement 1: Cross-Platform Storytelling

    • Digital Engagement 2: Magnetic Content

    • Strategic Brand Communication

    • In addition choose from a list of Year 2 Option Modules. Please check our website for a full and up-to-date list.



  • Year 3 Core Modules:

    • Consultancy Project 1: Research & Professional Practice

    • Consultancy Project 2: Pitching & Professional Practice

    • Issues Management & Crisis Communication

    • PR Dissertation / Research Project

    • In addition choose from a list of Year 3 Option Modules. Please check our website for a full and up-to-date list.



Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£10,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

City CampusC

Department:

Leeds Business School

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
high
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

80%
Staff make the subject interesting
96%
Staff are good at explaining things
75%
Ideas and concepts are explored in-depth
91%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
84%
IT resources
87%
Course specific equipment and facilities
84%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

80%
UK students
20%
International students
22%
Male students
78%
Female students
94%
2:1 or above
26%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
62%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

39%
Media professionals
27%
Sales, marketing and related associate professionals
6%
Functional managers and directors

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here