Sport Marketing
Leeds Beckett University
UCAS Code: N564 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
GCSE/National 4/National 5
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.
UCAS Tariff
A minimum 64-80 points from two A Levels or equivalent, e.g. BTEC Nationals or Cambridge Technicals, excluding General Studies.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.**
Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.
As part of your course, you’ll:
- Gain insight into specific aspects of sport marketing in a changing global environment
- Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
- Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
- Analyse consumer behaviour
- Develop an understanding of media technologies and how they can be used to communicate with a target market
- Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business
**Find out more**
Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.
**Staff expertise**
Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.
**Industry links**
Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies.
**Volunteering opportunities**
We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.
**Additional Qualifications**
You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.
**Why study Sport Marketing at Leeds Beckett University...**
- 93% of students on BA (Hons) were positive about the way teaching staff explain things (National Student Survey, 2023)
- Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Carnegie
- Sandwich year – a year of paid employment in industry
- Teaching staff at the leading edge in their field
- Top up your learning with professionally recognised National Governing Body UK Coaching Certificates
Modules
Year 1 Core Modules:
- Contemporary Issues in Sport Management
- Personal, Professional and Academic Development (PPAD) in Sport Marketing
- Introduction to Sport Marketing
- Technology & Innovation in Sport
- The Sport Consumer
- Sport Media & Communications
Year 2 Core Modules:
- Professional Development in Sport Marketing
- Sport Broadcasting
- Integrated Marketing Communications
- Research in Practice for Sport Marketing
- Sport Sponsorship
In addition, choose from a list of Year 2 option modules. Please check our website for a full and up-to-date list.
Year 3 Core Modules:
- Sport Branding
- Marketing Analytics & Consumer Insight
- Final Year Project in Sport Marketing
- Strategic Marketing in Practice
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.
Tuition fees
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What students say
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How do students rate their degree experience?
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After graduation
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What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
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The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
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Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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