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Marketing

Entry requirements


A level

B,B,C-A,B,B

Minimum number of A Levels required: 2 Maximum AS UCAS Points: 20

Acceptable on its own and combined with other qualifications.

Acceptable on its own and combined with other qualifications.

Acceptable on its own and combined with other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM-DDM

Acceptable on its own and combined with other qualifications.

Acceptable on its own and combined with other qualifications.

To obtain the required UCAS points from a related subject area. Contact the Course Enquiries team for details.

UCAS Tariff

112-128

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich | 2024

Subject

Marketing

**Why study Marketing at Liverpool John Moores University?**
- 100% of graduates in employment or further study within 6 months of graduating (Graduate Outcomes Survey)

- Opportunity to undertake a year of study abroad or paid work placement in the UK or overseas

- Gain technical and strategic marketing skills through Business Consultancy module

- Accredited by Chartered Institute of Marketing

- This programme is also available as a Top Up Level 6 entry degree

**About your course**
Our CIM-accredited BA (Hons) Marketing course provides you with the the skills, knowledge and practical skills to enter a variety of roles in the marketing profession

As a career, marketing requires creativity, excellent organisation skills and an analytical mind. This degree provides a blend of cutting-edge marketing theory and practical skills to help you develop the high level of competence you will need to work in marketing.

LJMU has been teaching marketing for over 30 years and has built a strong reputation for its teaching staff, both in terms of their industry experience, commitment to students and connections with industry.

Another advantage of this degree is that students can choose to undertake an optional year studying abroad or working in industry between their second and third year of study. The optional year in industry means that you can spend 48 weeks on a paid work placement in the UK or overseas. This will enable you to put into practice many of the concepts and techniques developed in years one and two, as well as developing your personal skills and enhancing your CV. Many students who complete the placement year experience a marked improvement in their academic performance, with many going on to gain first class honours degrees. Many also return to work for their placement company after graduation.

Alternatively, students have the option to study abroad in one of our partner universities. Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA and in China. Students on this programme are able to spend an additional year of study at one of our partner universities between the second and third years. All study abroad opportunities are taught in English. There are also many supported opportunities for activities at partner universities during summer vacations and Liverpool Business School provides free language skills courses.

You can only select one of these options, either to study abroad or undertake a year working in industry. Alternatively, you can choose to continue directly on to your final year after completing your second year of study.

**Live Consultancy Project**

Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice.

**Marketing Top-Up**

This one year, full time, top-up degree is ideal for students who are completing/already hold a relevant HND, relevant Foundation degree, or Diploma and want to top-up their qualification and boost employment prospects by gaining an honours degree. The Top Up programme joins the Level 6 (3rd year) students on the Marketing degree.

Modules

Please visit the Liverpool John Moores University website for detailed module information.

Assessment methods

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
The Marketing team understands that each student is different, and will perform differently depending on how they are assessed.

This is why we use a range of assessment methods for each module. They include:

- group presentations
- exams (seen and unseen)
- online multiple-choice exams
- IT-based assessment (website design, Microsoft Office work)
- written work (essays, literature reviews, reports)
- practical assessments (mock interviews and CVs)

You will receive plenty of personal support for assessments from your tutors, and from written guidelines, revision sessions and study support classes.

Your tutors will give you one-to-one feedback on assessments within three weeks, giving you a chance to discuss your strengths as well as the areas that may need further attention.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
International
£17,750
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Please see our Bursaries and Scholarships page for more information: https://www.ljmu.ac.uk/discover/fees-and-funding/bursaries-and-scholarships

The Uni


Course location:

Liverpool John Moores University

Department:

Liverpool Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

70%
Staff make the subject interesting
85%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
69%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
82%
IT resources
82%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

96%
UK students
4%
International students
47%
Male students
53%
Female students
81%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
100%
high
Employed or in further education
80%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

56%
Sales, marketing and related associate professionals
10%
Business, finance and related associate professionals
10%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here