Sport Business

UCAS code: 7R21

Here's what Liverpool John Moores University says about its Sport Business course.

Why study Sport Business at Liverpool John Moores University?

• Accredited by the Chartered Institute of Marketing (CIM)

• 96% of students surveyed on this course said teaching staff were good at explaining things (National Student Survey 2025)

• Students have the opportunity to carry out business consultancy projects for Liverpool FC, Everton FC, NextGen Sports Agency, County FA and County Sport Partnership

• Programme renowned for its quality, with staff awards for excellence in teaching, leadership and professional learning

• Excellent career opportunities in sports management, marketing, sponsorship and other areas of the sports industry

• Real world, authentic teaching and learning methods reflect industry practice

• Field trips into industry settings are embedded into the programme

• Shortlisted for the Times Higher Education Awards 2024 Business School of the Year

• Winner Business School of the Year, Educate North Awards 2025

About your course The BA (Hons) Sport Business at Liverpool John Moores University offers you excellent placement opportunities and graduate career prospects in the fast-paced and flourishing sports industry. This programme is designed to fit industry needs and is facilitated through working partnerships between LJMU staff, students and external employers and subject specialists.

The programme explores a variety of subjects and disciplines including: marketing, entrepreneurship, digital skills, sponsorship and PR, sports management, sports law, sports digital media, sports events, grassroots and elite sport.

Find us on Instagram @ljmuspobus to see the latest student field trips, placements and industry guest speakers.

Employability and enterprise are key elements of this programme. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

LJMU has links with over 450 different employers in the North West alone and the Sport Business programme work with these employers to develop work placement and project opportunities across all levels of the degree. The university has partnerships with Liverpool Football Club and Everton Football Club. We are also actively involved with Merseyside County Sport Partnership, National Governing Bodies of Sport and Liverpool City Council.

Our key contacts with local community sports club provide an excellent base for students to learn and develop their sport business skills on a regular basis. We continually liaise and engage at a senior level with the sports business industry to ensure the programme is as cutting-edge as possible.

Live Consultancy Project Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organisations putting academic theory into real world practice. This live consultancy projects is an optional module to a traditional final-year dissertation.

Advance Entry This programme accepts applications from students who want to transfer their credits from another institution and join us as advanced entry into Level 5 or Level 6.

Please visit the Liverpool John Moores University website for detailed module information.

Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework. A variety of assessments are used to support student learning and progression. These will include:

• authentic case studies
• reports
• pitches and presentations
• theoretical essays
• reflective portfolios
• project evaluations
• business simulations
• debating

Within all modules, formative feedback is embedded to provide stepping stones for development. A variety of feedback mechanisms are used which include: face-to-face, audio, written, peer and self-feedback.