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Advertising, Marketing Communications and Public Relations

Entry requirements


A level

C,C,C

Typical offer CCC (96 UCAS points from two or more A levels) from business-related subjects.

Access to HE Diploma

M:30,P:15

You should have 60 credits overall in a business-related subject with 45 credits at Level 3 (with a minimum of 30 credits at Merit) and Communications and Maths units passed at Level 2. QAA accredited course required.

GCSE/National 4/National 5

English Language and Maths GCSEs at grade C (grade 4 from 2017) or above (or equivalent).

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English and Maths at standard level.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

In a business-related subject.

Scottish Higher

C,C,C,C,D

A minimum of 99 UCAS points with at least 78 points at higher level in business-related subjects, plus English and Maths standard level at grade C.

UCAS Tariff

96

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

C

You will also need a further 48 UCAS points from two A levels (or equivalent) in business, humanities, social science, languages or science subjects.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Part-time | 2022

Subjects

Marketing

Public relations

**Why study this course?**

Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).

We're ranked fourth in the country and best in London for publicity studies according to the National Student Survey 2020.

**More about this course**

This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.

This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.

The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available.

As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.

**What our students say**

"It's not been just a degree, it's actually been an experience. It's been an adventure."

Christopher Bird, former student

"All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules."

Natalie Lewkowicz, former student

Modules

Example Year 1 modules include:

Assessing the Marketing Environment (core, 15 credits)
Introduction to Media Culture and Society (core, 30 credits)
Principles and Practice in Marketing (core, 30 credits)
Public Relations (core, 30 credits)
Understanding and Managing Marketing Information (core, 15 credits)

Example Year 2 modules include:

Advertising Theory, Process and Practice (core, 30 credits)
Communications and Digital Marketing (core, 30 credits)
Consumer Culture and Behaviour (core, 30 credits)
Consumer PR and Media Relations (core, 15 credits)
Brand Management (option, 15 credits)
Digital Marketing (option, 15 credits)
Learning through Work (option, 15 credits)
Social Media (option, 15 credits)

Example Year 3 modules include:

Communication Theory and Concepts (core, 30 credits)
Corporate Communications (core, 30 credits)
Marketing and Communications Project (core, 30 credits)
Public Relations in Practice (core, 15 credits)
Creative Advertising and Copywriting (option, 15 credits)
Learning through Work 2 (option, 15 credits)
Managing Corporate Reputation (option, 15 credits)
Professional Experience Year Placement (option, 30 credits)
Services Marketing (option, 15 credits)

Assessment methods

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£15,576
per year
England
£9,250
per year
EU
£15,576
per year
International
£15,576
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£15,576
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Guildhall School of Business and Law

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

70%
med
Marketing
64%
low
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

72%
Staff make the subject interesting
87%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

57%
Library resources
65%
IT resources
64%
Course specific equipment and facilities
63%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

79%
UK students
21%
International students
32%
Male students
68%
Female students
76%
2:1 or above
33%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Publicity studies

Teaching and learning

50%
Staff make the subject interesting
91%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
55%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

48%
Library resources
77%
IT resources
71%
Course specific equipment and facilities
55%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

69%
UK students
31%
International students
34%
Male students
66%
Female students
77%
2:1 or above
21%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
64%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media, journalism and communications

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
97%
med
Employed or in further education
57%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£25k

£25k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media, journalism and communications

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£17k

£17k

£23k

£23k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Lower entry requirements
Sheffield Hallam University
Marketing with Public Relations with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
Middlesex University
Advertising, Public Relations and Branding
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Higher entry requirements
Queen Margaret University, Edinburgh
Public Relations and Marketing Communications
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Same University
London Metropolitan University
Fashion Marketing and Journalism (including foundation year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here