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Fashion Marketing and Journalism

Entry requirements


A level

B,B,C

Typical offer BBC (112 points from A levels to include at least 72 points from two A levels in a business-related subject.)

Access to HE Diploma

M:30,P:15

Access to Higher Education Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 45 at Level 3 and 15 credits at Level 2 with passes in Level 2 Maths and Communication units. QAA accredited course required.

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English and Maths at standard level.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

C,C,C,C,D,D

A minimum of 114 UCAS points to include four passes at Higher level.

UCAS Tariff

112

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Part-time | 2022

Subjects

Marketing

Journalism

**Why study this course?**

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism. Our journalism Tumblr page contains great information on what you can expect to get up to as part of your studies.

**More about this course**

This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.

**What our students say**

"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."
Gaia de Siena, 2013

"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"
Laura Allbones, 2016

Modules

For up-to-date module details please see the course page on the university website. Modules could include:

Year one:
Principles of Marketing (core);
Practice of Marketing (core);
Fashion History and Concepts (core);
Practical Journalism (core);
Journalism: History and Ideas (core);

Year two:
Fashion Branding and Journalism (core);
Newsroom Production (core);
Media Law and Ethics; Public Administration (core);
Learning Through Work (alternative core);
Journalism Work Placement (alternative core);
Styling and Journalism (optional);
Online Fashion Retailing (optional);
Regulation of Business Creations (optional);
Beauty Through the Ages: A Critical History of Beauty (optional);

Year 3 modules include:
Advanced Newsroom Production (core);
Fashion Journalism Project (alternative core);
Journalism Project (alternative core);
The Fashion Project (alternative core);
Creating Packages (core);
Global Issues in Fashion Marketing (optional);
Fashion Writing and Reporting (optional);
Arts Journalism (optional);

Assessment methods

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£15,576
per year
England
£9,250
per year
EU
£15,576
per year
International
£15,576
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£15,576
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Creative Technologies and Digital Media

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
low
Marketing
71%
low
Journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

67%
Staff make the subject interesting
83%
Staff are good at explaining things
67%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

81%
Library resources
88%
IT resources
79%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

79%
UK students
21%
International students
32%
Male students
68%
Female students
76%
2:1 or above
33%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Journalism

Teaching and learning

77%
Staff make the subject interesting
94%
Staff are good at explaining things
69%
Ideas and concepts are explored in-depth
71%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
73%
IT resources
85%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

74%
UK students
26%
International students
25%
Male students
75%
Female students
83%
2:1 or above
28%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
64%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media, journalism and communications

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
97%
high
Employed or in further education
57%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media, journalism and communications

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Leicester
Journalism
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Nearby University
Kingston University
Journalism and Media Including Foundation
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Lower entry requirements
London Metropolitan University
Advertising, Marketing Communications and Public Relations
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
London Metropolitan University
Fashion Marketing and Journalism (including foundation year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here