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Fashion Marketing and Journalism (including foundation year)

Entry requirements


GCSE/National 4/National 5

You will be required to have English Language GCSE at grade C/4 or above (or equivalent).

UCAS Tariff

32

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4years

Full-time | 2024

Other options

6 years | Part-time | 2024

Subjects

Marketing

Journalism

**Why study this course**

Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.

This bachelor’s degree including a foundation year is an alternative route into a fashion degree, ideal if you don’t meet the necessary requirements to enter the three-year course. The foundation year (Year 0) will improve your academic skills and confidence, which are necessary for successful undergraduate level study.

**More about this course**

Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.

On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.

You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.

If you decide that you’d like to specialise in a different area of fashion communications or journalism, there will be flexibility to allow you to switch your course after the foundation year.

Modules

For up-to-date module details please see the course page on the university website. Modules could include:

Foundation year:
Introduction to Media and Communications;
Introduction to Film, TV and Broadcast Media;
Introduction to Digital Media;
Introduction to Journalism and Writing for Media;

Year one:
Principles of Marketing (core);
Practice of Marketing (core);
Fashion History and Concepts (core);
Practical Journalism (core);
Journalism: History and Ideas (core);

Year two:
Fashion Branding and Journalism (core);
Newsroom Production (core);
Media Law and Ethics; Public Administration (core);
Learning Through Work (alternative core);
Journalism Work Placement (alternative core);
Styling and Journalism (optional);
Online Fashion Retailing (optional);
Regulation of Business Creations (optional);
Beauty Through the Ages: A Critical History of Beauty (optional);

Year 3 modules include:
Advanced Newsroom Production (core);
Fashion Journalism Project (alternative core);
Journalism Project (alternative core);
The Fashion Project (alternative core);
Creating Packages (core);
Global Issues in Fashion Marketing (optional);
Fashion Writing and Reporting (optional);
Arts Journalism (optional);

Assessment methods

We will use a variety of methods to assess your performance, including essays, exams, reports and portfolio work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£17,600
per year
England
£9,250
per year
EU
£17,600
per year
International
£17,600
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£17,600
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

School of Computing and Digital Media

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

88%
Marketing
81%
Journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

90%
Staff make the subject interesting
88%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

79%
Library resources
84%
IT resources
81%
Course specific equipment and facilities
69%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

84%
UK students
16%
International students
31%
Male students
69%
Female students
72%
2:1 or above
35%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

Journalism

Teaching and learning

83%
Staff make the subject interesting
82%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
93%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
92%
IT resources
78%
Course specific equipment and facilities
56%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

80%
UK students
20%
International students
19%
Male students
81%
Female students
76%
2:1 or above
28%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
64%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
97%
high
Employed or in further education

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£19k

£19k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here