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London Metropolitan University

Fashion Marketing and Journalism (including foundation year)

UCAS Code: NP6M

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


GCSE/National 4/National 5

You will be required to have English Language GCSE at grade C/4 or above (or equivalent).

UCAS Tariff

32

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4.0years

Full-time | 2021

Other options

6.0 years | Part-time | 2021

Subjects

Journalism

Marketing

**Why study this course**

Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.

This bachelor’s degree including a foundation year is an alternative route into a fashion degree, ideal if you don’t meet the necessary requirements to enter the three-year course. The foundation year (Year 0) will improve your academic skills and confidence, which are necessary for successful undergraduate level study.

**More about this course**

Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.

On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.

You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.

If you decide that you’d like to specialise in a different area of fashion communications or journalism, there will be flexibility to allow you to switch your course after the foundation year.

Modules

Year 0 modules include: Introduction to Media and Communications; Introduction to Film, TV and Broadcast Media; Foundations of Digital Media; Introduction to Journalism and Writing for Media.
Year 1 modules include: Principles and Practices in Marketing; Fashion History and Concepts; Practical Journalism; Journalism, History and Ideas.
Year 2 modules include: Fashion Branding and Journalism; Newsroom Production; Media Law and Ethics. Public Administration; Fashion Buying and Merchandising; Learning Through Work; Journalism Work Placement; Styling and Journalism; Online Fashion Retailing; Regulation of Business Creations; Social Media and Data Journalism.
Year 3 modules include: Fashion Journalism Project; Journalism Project; The Fashion Project; Creating Packages; Broadcast Journalism; Global Issues in Fashion Marketing; Fashion Writing and Reporting; Arts Journalism; Global Fashion Strategy.

Assessment methods

We will use a variety of methods to assess your performance, including essays, exams, reports and portfolio work.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,200
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

School of Media, Culture and Communications

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

66%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Journalism

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

73%
UK students
27%
International students
24%
Male students
76%
Female students
87%
2:1 or above
15%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
A

Marketing

Teaching and learning

62%
Staff make the subject interesting
82%
Staff are good at explaining things
70%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

65%
Library resources
84%
IT resources
77%
Course specific equipment and facilities
43%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

78%
UK students
22%
International students
26%
Male students
74%
Female students
70%
2:1 or above
2%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
97%
high
Employed or in further education
57%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
64%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£18k

£18k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here