Marketing
Entry requirements
A level
A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma).
GCSE/National 4/National 5
English Language and Mathematics GCSE at grade C/grade 4 or above (or equivalent).
UCAS Tariff
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Why study this course**
On this course you'll explore key marketing theories and learn to challenge existing concepts. The knowledge and skills you'll gain will help you to build a career in marketing or other managerial roles.
You'll also have the opportunity to study for a professional marketing qualification from the Chartered Institute of Marketing (CIM), enabling you to apply your knowledge in a work environment.
**More about this course**
This Marketing BA degree will help you develop an extensive understanding of marketing through a combination of academic teaching and practical training. Throughout the course you'll critically engage with theory and apply your knowledge to real-world marketing challenges.
The course is taught by experts in marketing, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry. Guest speakers from a wide range of industries will support the delivery of the programme and enhance your learning experience.
We've designed the course according to the needs of the industry and to prepare you for a successful career in marketing. You'll experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. There you’ll gain capabilities such as problem solving, critical self-reflection and other industry related skills. We also facilitate language modules to support your international career aspirations.
After graduation you'll be able to take several routes into a career in marketing. You'll be able to work in a large organisation as part of a specialised graduate scheme or begin your career in a smaller organisation where you can gain a broad appreciation of marketing.
Modules
Example Year 1 modules: Practice of Marketing; Principles of Marketing; Media Culture and Society; Understanding and Managing Data; Principles of Management; Managing People in Organisations; Understanding the Business and Economic Environment; Learning through Organisations.
Example Year 2 modules: Consumer Insights; International Business; The Practice of Consultancy; Problem Solving: Methods and Analysis; Creating a Winning Business; Learning Though Work; Marketing Communications; Digital Marketing; Sustainability Business and Responsibility; B2B Marketing and Sales; Organisational Design and Management; Developing Inclusive Organisation; Languages.
Example Year 3 modules: Leading Innovation; Social Marketing; Consultancy Project; Marketing Dissertation; Global Marketing and Sales in the Digital Age; Brand Management; Corporate Communications; Global Marketing and Sales in the Digital Age; Languages.
Assessment methods
You will be assessed through a range of methods including, presentations, assignments and written examinations.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Holloway
Guildhall School of Business and Law
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£23k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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