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Media and Marketing

Entry requirements


A level

B,B,C

Typical offer BBC (112 points from three or more A levels).

Access to HE Diploma

D:6,M:24,P:15

Access to HE Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 6 credits with Distinction and 24 at Merit, and level 2 passes in Communication units. QAA accredited course required.

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

C,C,C,C,D,D

A minimum of 114 UCAS tariff points to include four passes at Higher level.

UCAS Tariff

112

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Part-time | 2022

Subject

Media and communication studies

**Why study this course?**

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

**More about this course**

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Modules

Year 1 modules include:

Practice of Marketing (core, 15)
Media Genres (core, 30 credits)
Media Histories (core, 30 credits)
Principles of Marketing (core, 15 credits)
Social Media Businesses (core, 30 credits)

Year 2 modules include:

Integrated Marketing Communications (core, 30 credits)
Researching Media Audiences (core, 15 credits)
Television Studies (core, 30 credits)
Creating a Winning Business 1 (alternative core, 15 credits)
Learning through Work 1 (alternative core, 15 credits)
Brand Management (option, 15 credits)
Social Media Strategies (option, 15 credits)
Situation Comedy (option, 15 credits)
Crime and the Media (option, 15 credits)
Documentary Photography and Photography Journalism (option, 15 credits)
Youth Culture and the Media (option, 15 credits)
Open Language Programme (option, 15 credits)

Year 3 modules include:

Corporate Communications (core, 30 credits)
Media, Culture and Identity (core, 30 credits)
Marketing and Communications Project (alternative core, 30 credits)
Media and Communication Dissertation (alternative core, 30 credits)
Analysing Popular Music (option, 15 credits)
Globalisation and the Media (option, 15 credits)
Media, Power and Politics (option, 15 credits)
Services Marketing (option, 15 credits)
Open Language Programme (option, 15 credits)

Assessment methods

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£15,576
per year
England
£9,250
per year
EU
£15,576
per year
International
£15,576
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£15,576
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Creative Technologies and Digital Media

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

62%
low
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media studies

Teaching and learning

77%
Staff make the subject interesting
82%
Staff are good at explaining things
74%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

78%
Library resources
84%
IT resources
79%
Course specific equipment and facilities
39%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

79%
UK students
21%
International students
44%
Male students
56%
Female students
84%
2:1 or above
27%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
100%
high
Employed or in further education
63%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media, journalism and communications

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Swansea University
Cymraeg, Cyfryngau a Chysylltiadau Cyhoeddus (Welsh, Media and Public Relations)
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
University of Essex
Communications and Digital Culture (Including Foundation Year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
Kingston University
Journalism and Media Including Foundation
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Same University
London Metropolitan University
Journalism, Film and Television Studies
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here