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Fashion Marketing

Entry requirements


A level

B,B,C-B,B,B

Pass Access to HE Diploma in a relevant subject with a minimum 112 UCAS Tariff Points

International Baccalaureate Diploma Programme

28

IB Diploma with minimum 28 points overall or 112 UCAS Tariff points from Higher Level. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in Mathematics

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

T Level

M

UCAS Tariff

112-120

Other Level 3 qualifications equivalent to GCE A level are also considered. A maximum of three A level-equivalent qualifications will be accepted towards meeting the UCAS tariff requirement. AS levels, or qualifications equivalent to AS level, are not accepted. The Extended Project qualification (EPQ) may be accepted towards entry, in conjunction with two A-level equivalent qualifications. Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

About this course


Course option

3years

Full-time | 2024

Subjects

Fashion

Marketing

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.

Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer.

Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message.

**FEATURES AND BENEFITS**
- **Manchester and beyond** – Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.

- **Collaborative spirit** – Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.

- **Cutting-edge facilities** – Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.

- **Your personal brand** – develop your professional profile with specialised units to prepare you for work experience and employment.

The Uni


Course location:

Manchester Metropolitan University

Department:

Manchester Fashion Institute

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

83%
Fashion
74%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

87%
Staff make the subject interesting
90%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
84%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
90%
IT resources
85%
Course specific equipment and facilities
73%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
12%
Male students
88%
Female students
86%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Marketing

Teaching and learning

77%
Staff make the subject interesting
83%
Staff are good at explaining things
73%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
90%
IT resources
89%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

96%
UK students
4%
International students
45%
Male students
55%
Female students
72%
2:1 or above
12%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
96%
med
Employed or in further education
72%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

54%
Design occupations
8%
Sales assistants and retail cashiers
7%
Artistic, literary and media occupations

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
96%
med
Employed or in further education
69%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

53%
Sales, marketing and related associate professionals
9%
Sales assistants and retail cashiers
4%
Media professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Design studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£18k

£18k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here