Business Management (Marketing)
Entry requirements
A level
Access to HE Diploma
GCSE/National 4/National 5
GCSE English and Maths at C/4 or above
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
**Why study BA Business Management (Marketing) at Middlesex University?**
**Understanding key business functions**
This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.
Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.
In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.
**Developing a business acumen**
Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.
Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.
During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.
**Broader learning opportunities**
The structure of the new programme has moved from being solely based on 30 credit modules to now incorporate a combination of both 15 and 30-credit modules. You will now take a total of eighteen modules over the three years of the programme; this compares with twelve under the previous format. This approach has been designed to provide a broader coverage of the subject and also helps graduates form a clearer idea as to the specific direction you wish to explore on your future career path.
**An open career path**
You’ll get the support you need to succeed. From your Personal Tutor to your Graduate Academic Assistant, each one has studied your subject and will provide the support you need based on their first hand experience. If you need a little help with writing, numeracy or library skills, we can help with that too.
Once you graduate, you could be working in a range of organisations such as Western Union, Emirates, Kimberley Clark and more. Previously, our graduates have gone on to work with the likes of UASC (United Arab Shipping Company).
However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and our enterprise hub means that we’ll support you along the way.
Modules
Year 1
Financial Concepts of Business (30 credits) - Compulsory
Marketing Theory and Practice (30 credits) - Compulsory
Quantitative Methods for Business (30 credits) - Compulsory
Management Concepts (15 credits) - Compulsory
People Management (15 credits) - Compulsory
Year 2
Operations Management (30 credits) - Compulsory
Business Environment (15 credits) - Compulsory
Management Information Systems (15 Credits) - Compulsory
Principles of Innovation and Entrepreneurship (15 credits) - Compulsory
Organisational Behaviour (15 credits) - Compulsory
Marketing Research and Insights (30 credits) - Optional
Digital Marketing (30 credits) - Optional
Year 3
Services Marketing Management (15 credits) - Compulsory
Global and Cross Cultural Marketing (15 credits) - Compulsory
Marketing Strategy and Implementation (15 credits) - Compulsory
Research Project (30 credits) - Optional
Marketing Internship (30 credits) - Optional
New Venture Creation (15 credits) – Optional
Social Media and Viral Marketing (15 credits) - Optional
Public Relations and Corporate Reputation (15 credits) - Optional
Marketing Consultancy Project (15 credits) - Optional
Fashion Marketing (15 credits) - Optional
Professional Communication (15 credits) - Optional
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
Hendon Campus
International Management and Innovation
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Business and management (non-specific)
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Business and management (non-specific)
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business and management (non-specific)
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£24k
£26k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
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Course location and department:
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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