Marketing and Digital Communications
Middlesex University
UCAS Code: N581 | Bachelor of Arts (with Honours) - BA (Hons)
Middlesex University
UCAS Code: N581 | Bachelor of Arts (with Honours) - BA (Hons)
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
.Course Summary
The BA Honours in Marketing and Digital Communications at Middlesex University is designed to equip you with the essential skills and knowledge needed for a successful career in the marketing industry. This course provides a thorough understanding of marketing theory and practice, with a focus on developing confident communication and digital marketing skills. You will also have the chance to apply your learning in real-world situations, working on consultancy projects with business clients. Whether you choose the 3-year or 4-year option, the course offers valuable hands-on experience through work placements, which will enhance your employability and provide you with a competitive edge in the job market.
Why study this course at Middlesex University?
Middlesex University's Marketing and Digital Communications BA is a gateway to an exciting marketing career, with graduates pursuing roles in marketing research, product development, and brand management at leading companies such as JYSK, Lindt, PwC, and Danske Bank. The course offers two options for gaining practical experience: a 36-week sandwich placement as part of the 4-year degree or two 18-week summer placements for the 3-year degree. Additionally, the degree is accredited by the Chartered Institute of Marketing (CIM), offering you qualifications highly valued by employers. You’ll also benefit from the Business School’s strong industry connections and the chance to work on real business projects.
What you will learn
In the first year, you will develop foundational skills in marketing and prepare for the academic and professional journey ahead. In the second year, the focus shifts to understanding consumer behaviour and how to use this knowledge in marketing practices. The third year will delve into marketing strategies, tools, and branding, giving you the chance to work on practical marketing projects with real clients. This hands-on approach will ensure you're ready for the demands of the marketing industry.
Modules
For more details about this programme, please visit the course page: https://www.mdx.ac.uk/courses/undergraduate/marketing-and-digital-communications-ba-honours/
Tuition fees
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What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£22k
£27k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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