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Bachelor of Arts - BA

Business and Marketing

Entry requirements

Here's what you will need to get a place on the Business and Marketing course at Northumbria University, Newcastle.

We're still busy gathering entry requirements for Business and Marketing at Northumbria University, Newcastle. Look out for more info soon.

Course summary

What this course is about

UCAS code: N660

Here's what Northumbria University, Newcastle says about its Business and Marketing course.

Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing,relationship marketing, content marketing, buyer behaviour and customer experience.

How does this course enhance my employability? Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

Source: Northumbria University, Newcastle

Course details

There are a few options in how you might study Business and Marketing at Northumbria University, Newcastle.

Check the

3 course options available.

Qualification

Bachelor of Arts - BA

Department

Business

Location

Main Site | Newcastle upon Tyne

Duration

3 Years

Study mode

Full-time

Subjects

• Marketing

Start date

September 2026

Application deadline

14 January 2026

The modules you will study

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk

How you will be assessed

Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.

Northumbria University, Newcastle reviews

(4.4)
Based on 65 reviews from Northumbria University, Newcastle's students and alumni
5 star
54%
4 star
30%
3 star
14%
2 star
2%
1 star
0%
All reviews

Showing 63 reviews

4th year student

They’re nice and giving but I believe that it can always be improved

(4)

1 year ago

4th year student

Well I like the life I created but I just don’t like how unreliable the transport is from where I live although it’s something that the uni probably can’t help with

(4)

1 year ago

4th year student

Even though the tuition fees are crazy expensive, i like how our SU is providing a student pantry or other ways to financially help the students

(4)

1 year ago

4th year student

It’s okay because I only get it when I ask for it anyway

(3)

1 year ago

4th year student

I don’t live in university accommodation since it’s expensive but I’ve heard that it’s okay depending on who you’re staying with. The university facility is really nice though so I like it but I hope that they can provide free hot water.

(3)

1 year ago

4th year student

Most of my tutors are really nice and they always reply to my emails. There is also a lot of group work that’s hard because I prefer to study on my own to get a better grade.

(4)

1 year ago

National Student Survey (NSS) scores

The NSS is an annual survey where final-year students are asked to rate different aspects of their course and university experience.

Here you can see ratings from Northumbria University, Newcastle students who took the Business and Marketing course - or another course in the same subject area.

Marketing

Select an option to see a detailed breakdown

How often does your course challenge you to achieve your best work?

83%

med

How good are teaching staff at explaining things?

94%

med

How often do teaching staff make the subject engaging?

72%

low

How often is the course intellectually stimulating?

69%

low

To what extent have you had the chance to bring together information and ideas from different topics?

92%

high

How well does your course introduce subjects and skills in a way that builds on what you have already learned?

86%

med

How well has your course developed your knowledge and skills that you think you will need for your future?

87%

med

To what extent have you had the chance to explore ideas and concepts in depth?

83%

med

To what extent does your course have the right balance of directed and independent study?

78%

med

How well have assessments allowed you to demonstrate what you have learned?

83%

med

How fair has the marking and assessment been on your course?

87%

med

How often does feedback help you to improve your work?

65%

low

How often have you received assessment feedback on time?

94%

high

How clear were the marking criteria used to assess your work?

83%

med

How easy was it to contact teaching staff when you needed to?

91%

med

How well have teaching staff supported your learning?

86%

med

How well were any changes to teaching on your course communicated?

85%

med

How well organised is your course?

91%

high

How well have the IT resources and facilities supported your learning?

89%

med

How well have the library resources (e.g., books, online services and learning spaces) supported your learning?

93%

med

How easy is it to access subject specific resources (e.g., equipment, facilities, software) when you need them?

91%

med

How clear is it that students' feedback on the course is acted on?

58%

low

To what extent do you get the right opportunities to give feedback on your course?

93%

high

To what extent are students' opinions about the course valued by staff?

79%

med

How well does the students' union (association or guild) represent students' academic interests?

77%

med

During your studies, how free did you feel to express your ideas, opinions, and beliefs?

93%

med

How well communicated was information about your university/college's mental wellbeing support services?

83%

med

Student information

See who's studying at Northumbria University, Newcastle. These students are taking Business and Marketing or another course from the same subject area.

Marketing
Mode of study
Full-time99%Part-time1%
Gender ratio
Female49%Male51%
Where students come from
International5%UK95%
Student performance
2:1 or above80%
Number of students580
Most popular A-levels studied
SubjectGrade
Business StudiesB
PsychologyB
EconomicsC
GeographyC
SociologyB
Source: HESA

Graduate prospects

What graduates do next

We have no information about graduates who took Business and Marketing at Northumbria University, Newcastle.

Earnings after graduation

Earnings from Northumbria University, Newcastle graduates who took Business and Marketing - or another course in the same subject area.

Business and management

Earnings

£25.6k

First year after graduation

£30.3k

Third year after graduation

£34.3k

Fifth year after graduation

Shown here are the median earnings of graduates at one, three and five years after they completed a course related to Business and Marketing.

Source: LEO

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree

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