Fashion Marketing and Branding
UCAS Code: WN25
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
120 UCAS Tariff points from three A-levels
Pass your Access course with 60 credits overall with a minimum of 45 credits at level 3
GCSE/National 4/National 5
GCSE English grade C/4 or equivalent. GCSE Maths grade C/4 or GCSE Science grade C/4 or equivalent
120 UCAS Tariff points from your BTEC Level 3 National Diploma and one A-Level or equivalent qualification
120 UCAS Tariff points from your BTEC Level 3 National Extended Certificate and two A-Levels or equivalent qualifications
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.
You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.
This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.
You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.
**Key features**
- This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.
- Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior.
- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.
- Attend guest lectures from industry experts.
- Learn skills in software like Adobe InDesign and Photoshop.
- Enter high-profile competitions with major brands, professional bodies and industry leaders.
- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
- Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.
- Choose your final year project and tailor it to your own career aspirations.
- Showcase your work at our Student Showcase, with the chance to be selected for exhibiting at Graduate Fashion Week, London.
- We're ranked as one of the top 20 universities in the UK for Fashion & Textiles (Guardian University League Tables 2021).
**Assessment**
Assessment is 100% through coursework and attendance.
**Careers and employability**
This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
Graduates often go into fields such as brand management, digital marketing, insight manager, media planning & buying and PR. Recent graduate destinations include Adidas, Pentland, ASOS, Jamie Oliver, Sweaty Betty, Harrods, River Island, Wallis, Selfridges, Boux Avenue, Marks & Spencer, Next, New Look, and Cath Kidston.
Modules
[Year One]
Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets. These two year-long modules run side by side.
• Visual and Cultural Influence (40 credit points)
Learn about fashion and the trends in our society that influence what, where and how things are sold.
• Principles of Fashion Marketing and Branding (80 credit points)
You’ll explore the global market, looking at the cultural and social trends that influence the fashion industry.
[Year Two]
These two year-long modules run side by side.
• Marketing Strategy and Communication (60 credit points)
Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts.
• Brand Environment (60 credit points)
There are two parts to this module.
The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge.
The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry. You will receive a Placement Certificate in Professional Practice.
[Final Year]
• Strategic and Creative Solutions (120 credit points)
Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career.
The Uni
City Campus
School of Art and Design
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