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Fashion Marketing and Branding

Entry requirements


A level

B,B,B

120 UCAS Tariff points from three A-levels

Pass your Access course with 60 credits overall with a minimum of 45 credits at level 3

GCSE/National 4/National 5

GCSE English grade C/4 or equivalent. GCSE Maths grade C/4 or GCSE Science grade C/4 or equivalent

120 UCAS Tariff points from your BTEC Level 3 National Diploma and one A-Level or equivalent qualification

120 UCAS Tariff points from your BTEC Level 3 National Extended Certificate and two A-Levels or equivalent qualifications

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

UCAS Tariff

120

About this course


Course option

3.0years

Full-time | 2021

Subject

Fashion

This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.

You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.

This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.

You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.

**Key features**

- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.

- Work on live projects with brands such as Asics, Ben Sherman, Gym Shark, Sunspel, Boots No7 and Lacoste.

- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.

- Attend guest lectures from industry experts.

- Learn skills in software like Adobe InDesign and Photoshop.

- Enter high-profile competitions with major brands, professional bodies and industry leaders.

- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.

- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.

- Opportunity to apply for a European or international exchange to one of our partner institutions, such as the Fashion Institute of Technology in New York.

- Choose your final year project and tailor it to your own career aspirations.

- Exhibit your work at our Showcase, with the chance to be selected for exhibiting at Graduate Fashion Week, London.

- 92% of BA (Hons) Fashion Marketing and Branding students would recommend studying at NTU to others. (National Student Survey 2020).

- NTU are ranked 16th in the UK for Fashion and Textiles. (The Guardian University Guide 2021).

**Assessment**

Assessment is predominantly through coursework and attendance. You will be assessed holistically at the end of each module and awarded a grade. You will receive feedback throughout.

**Careers and employability**

Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry. Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:
Adidas, brand communication specialist
ASOS, homepage assistant (menswear)
BBC, media planner
Chanel, brand ambassador
Claire’s Accessories, content marketing assistant
Firetrap, marketing executive

**Your space to create at NTU**

We’re committed to helping you explore, expand and refine your craft, as you discover new creative horizons with some truly great tools, equipment and workspaces. Visit our facilities hub at **www.ntu.ac.uk/artfacilities** to find out more.

**Our students’ work – ‘We Are Creatives’**

Explore our online showcase ‘We Are Creatives’ - celebrating the work of the School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at **wearecreativesntu.art**

Modules

[Year One]
Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets. These two year-long modules run side by side.

• Visual and Cultural Influence (40 credit points)
Learn about fashion and the trends in our society that influence what, where and how things are sold.

• Principles of Fashion Marketing and Branding (80 credit points)
You’ll explore the global market, looking at the cultural and social trends that influence the fashion industry.

[Year Two]
These two year-long modules run side by side.

• Marketing Strategy and Communication (60 credit points)
Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts.

• Brand Environment (60 credit points)
There are two parts to this module.
The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge.

The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry. You will receive a Placement Certificate in Professional Practice.

[Final Year]
• Strategic and Creative Solutions (120 credit points)
Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£15,800
per year
International
£15,800
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

City Campus

Department:

School of Art and Design

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

83%
Staff make the subject interesting
87%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
86%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
91%
IT resources
89%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

86%
UK students
14%
International students
8%
Male students
92%
Female students
73%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
98%
high
Employed or in further education
75%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

40%
Design occupations
22%
Sales, marketing and related associate professionals
5%
Customer service occupations

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Same University
Nottingham Trent University
Fashion Communication and Promotion
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2021
Nearby University
De Montfort University
Textile Design
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2021
Lower entry requirements
Nottingham Trent University
Fashion Design
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2021
Higher entry requirements
University of Westminster, London
Fashion Business Management
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2021

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here