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Business Management (Marketing) (Q91-MAR)

Open University

UCAS Code: Not applicable | Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


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About this course


Course option

3.0years

Distance learning | 2022

Subject

Marketing

What do marketing professionals really do? How can you use marketing in non-commercial contexts for social good? What new challenges and opportunities arise on the online and global stage? In this specialist route available in our BA (Honours) Business Management (Q91) degree, you will develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, you will be equipped with the necessary skills to use and apply marketing techniques and concepts in the workplace, and will acquire a wide range of transferable management skills.

**Key features of the course**

- Develops your ability to apply and evaluate marketing theories and techniques

- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management and management professionals in organisations and society

- Helps you relate your studies to your own experience

- Equips you for a wide range of employment opportunities across all sectors

Modules

This degree has three stages, each comprising 120 credits.
You’ll start Stage 1 with a 60-credit introductory business and management module.
Thereafter, for your remaining 300 credits, you'll combine the study of business and management with marketing.

The Uni


Course location:

Distance Learning

Department:

The Open University

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What students say


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After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£30k

£30k

£34k

£34k

£35k

£35k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Post-six month graduation stats:

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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