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Marketing

Entry requirements


104 - 120 UCAS Tariff points, including a minimum of 2 A Levels

Considered in combination.

Pass a named Access to HE Diploma in any subject with at least 33 credits at Merit and/ or Distinction.

Considered in combination.

International Baccalaureate Diploma Programme

26-30

To include Grade 4 in any subject at Higher Level. English and Maths accepted within as GCSE equivalents

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H4,H4,H4-H2,H2,H3,H3,H3


104-120 points from Irish Leaving Certificate English and Maths accepted within as GCSE equivalents

Considered in combination.

Considered in combination.

Considered in combination.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Any subject considered.

Considered in combination.

104-120 UCAS Tariff points, including a minimum of 2 Advanced Highers. English and Maths accepted within as GCSE equivalents

Considered in combination with Advanced Highers.

UCAS Tariff

104-120

Including a minimum of 2 A Levels

Considered in combination.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2022

Other options

4.0 years | Sandwich | 2022

Subject

Marketing

Marketing has become a driving force behind modern business. This University of Plymouth degree has deep industry ties and years of alumni feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research.

Through your course you will be exposed to broad range of marketing topics and gain knowledge and understanding of marketing theory including advertising and branding, consumer behaviour, market research, new product development, digital marketing, strategic marketing and international marketing. In the final year you can specialise and undertake further research into a particular area of marketing as part of your dissertation.

The course places emphasis on both a practical and theoretical understanding of marketing. Throughout the degree, you will be working with ‘live clients’ which will allow for practical application of theory as well as developing associated employability skills. Additionally, you will be exposed to modern and contemporary marketing theory based on research being undertaken by the teaching team.

Real-life clients used on the course include a mix of local and national companies such as Burt’s Crisps, Dartmoor Zoo, Langage Fame, St Luke’s Hospice, Babcock and Lego. Exposure to organisations such as these will allow you to identify how marketing works in different contexts.

Employability skills are emphasised throughout the degree whether it is through the dedicated marketing employability day, employability fairs or placement/graduate preparation sessions.

The course also has a dedicated Marketing Society, which is supported by the Chartered Institute of Marketing and run by students. The Society is a great way to network, with planned throughout the year to support your professional development.

You can also enhance your C.V. by completing additional qualifications, which are provided by our accrediting bodies and partners from the Institute of Direct and Digital Marketing, Chartered Institute of Marketing and Market Research Society.

All undergraduate modules within Plymouth Business School have integrated within them a CV building activity, for example, through micro-credentialing; real world problem-based learning; or embedded direct employer activity. We do this because we know it is key to student academic and graduate success. Notably the degree has an excellent graduate employment record with our students taking managerial roles at high profile companies including BMW, Rolls Royce, Intel and HP.

Gaining this degree from the University of Plymouth will allow you to become a driving force in business by equipping you with the necessary skills to take on any role within marketing.

The Uni


Course location:

University of Plymouth

Department:

Plymouth Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

71%
Staff make the subject interesting
91%
Staff are good at explaining things
88%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

79%
Library resources
74%
IT resources
73%
Course specific equipment and facilities
88%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

84%
UK students
16%
International students
57%
Male students
43%
Female students
81%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
94%
med
Employed or in further education
77%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

73%
Sales, marketing and related associate professionals
7%
Business, research and administrative professionals
3%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£25k

£25k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Kent
Marketing with a year in Industry
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022
Lower entry requirements
University of Bedfordshire
Advertising and Marketing Communications with Professional Practice Year
Bachelor of Science (with Honours) - BSc (Hons)
1.0 year | Full-time | 2022
Same University
University of Plymouth
Marketing with Foundation Year
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022
Nearby University
University of Exeter
Marketing and Management with Industrial Experience
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here