Get degree ideas using our A level explorer tool

Marketing with Foundation Year

Entry requirements


32-80 points minimum of 2 A Levels.

Pass Access Course (any subject) plus GCSE English and Maths grade C / 4 or above or equivalent

Accept in combination with other level 3 qualifications

International Baccalaureate Diploma Programme

24-25

in any subjects.

32-80 points from Irish Leaving certificate.

OCR Cambridge Technical Extended Diploma

PPP-MMP

Any subject considered.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

PPP-MMP

in any subject.

32-80 points from Scottish Highers or Advanced Highers in any subject

T Level

P

Pass (D or E on the core)

UCAS Tariff

32-80

minimum of 2 A Levels.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

4years

Full-time including foundation year | 2024

Other options

5 years | Sandwich including foundation year | 2024

Subject

Marketing

Become a driving force behind modern business. Our degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. Including an option to specialise in digital and social media marketing. Become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising, digital marketing or marketing research.

The course starts with a foundation year 0, specifically designed to introduce and develop essential skills for success in higher education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics.

- The foundation year is an integral part of the extended degree and you will benefit from experienced university lecturers.

- Our course acknowledges the multi-faceted dimensions of the marketing discipline which will ensure that you have the comprehensive knowledge needed for a career in marketing.

- Employability is embedded into all aspects of the course whether it is through the use of live client briefs to demonstrate application of theory or dedicated sessions and events in partnership with our Careers Service.

- As marketing has evolved, we have recognised the need to embrace change and address this within the programme. The course offers a digital and social media marketing pathway to allow you tailor your degree to your career goals.

- Distinguish yourself professionally with an accredited degree – this course is accredited by The Chartered Institute of Marketing, The Institute of Data and Marketing and works with The Market Research Society. Receive maximum exemptions from the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing.

- To enhance the employability of our students we work with key professional bodies within marketing such as the IDM/DMA, MRS and CIM by ensuring that the subjects are relevant and up to date, providing opportunities for professional certificates and scope for future professional development. As part of the degree we provide opportunities to attain an IDM Certificate in Digital Marketing, MRS Certificate in Market Research and CIM Graduate Gateway.

Modules

In your foundation year, you’ll experience a supportive environment to assist in the transition to successful study in higher education. You will learn about academic writing, critical thinking skills and begin to develop your research skills, as well as develop your knowledge and understanding through an introduction to key aspects of business, accounting and economics. You’ll also have the opportunity to do independent research into an area of your studies that interests you, with a supervisor to guide and support you through the process.

In the first year you will examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You gain an appreciation of business operations and have the opportunity to take a professionally renowned digital marketing qualification.

In the second year you explore marketing in more detail, from analysis of consumer behaviours and market research, to product development and brand management. Learn to use theory to create solutions to complex marketing problems with real companies.

You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business.

In the final year focus on the theoretical and strategic aspects of marketing, investigating the issues. Undertake an independently researched dissertation project in a marketing subject of your choice.

Assessment methods

For up to date details, please refer to our website or contact the institution directly.

The Uni


Course location:

University of Plymouth

Department:

Plymouth Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

91%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

87%
Staff make the subject interesting
91%
Staff are good at explaining things
100%
Ideas and concepts are explored in-depth
96%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
100%
IT resources
91%
Course specific equipment and facilities
91%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

77%
UK students
23%
International students
62%
Male students
38%
Female students
69%
2:1 or above
8%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,000
med
Average annual salary
94%
med
Employed or in further education
77%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

73%
Sales, marketing and related associate professionals
7%
Business, research and administrative professionals
3%
Business, finance and related associate professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£24k

£24k

£29k

£29k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Huddersfield | Huddersfield
Digital Marketing
BSc (Hons) 3 Years Full-time including foundation year 2024
UCAS Points: 112-120
Same University
University of Plymouth | Plymouth
Marketing
BSc (Hons) 3 Years Full-time including foundation year 2024
UCAS Points: 104-120
Nearby University
University of Exeter | Exeter
Marketing and Management with Year Abroad
BSc (Hons) 4 Years Full-time including foundation year 2024
UCAS Points: 144-160

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here