Advertising and Brand Design
UCAS Code: NW52
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
Pass in the Access to HE Diploma
International Baccalaureate Diploma Programme
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
64 Tariff Points from Level 3 qualifications.
You may also need to…
Attend an interview
Present a portfolio
About this course
BA (Hons) Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Our students utilise emerging communication platforms to tell visual stories that bring products and services to life in new and exciting ways. They learn how to understand a creative problem, and develop engaging solutions via experiences that evolve across multiple platforms and interactions. They create brand communication, identity systems, social media content, marketing strategy and interactive experience through outcomes that might include apps, digital film, augmented and virtual reality, online media, software platforms and mobile games alongside more traditional communication formats. Their ability to frame zeitgeist and initiate culture ensures that their skills are in high demand by the UK’s world leading creative businesses.
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
Modules
Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.
You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.
FHEQ Level 4
ABD18102 Process & Principles
ABD18103 Historical Contexts
ABD18104 Advertising and Branding in the Digital Context
ABD18105 Campaign & Strategy Design
C18101 Themes in Contemporary Culture
Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.
You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.
At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.
FHEQ Level 5
C18201 Big Ideas and Philosophies
ABD18202 Content Creation for Social Media
ABD18203 Interaction & Participation
ABD18204 Live Projects
EABD181 Writing for the Creative Industries
EABD182 Creative Enterprise
Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.
You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.
In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.
FHEQ Level 6
C18301 Dissertation
ABD18302 Industry Collaboration
ABD18303 Self-Directed Major Projects
ABD18304 Professional Trajectories
Assessment methods
You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
Tuition fees
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The Uni
Ravensbourne University London
Higher Education
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Creative arts and design
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£17k
£23k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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