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Fashion Buying and Brand Management

Entry requirements


A level

C,C

Access to HE Diploma

P:45

International Baccalaureate Diploma Programme

24

OCR Cambridge Technical Extended Diploma

MPP

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MPP

UCAS Tariff

64

64 Tariff Points from accepted Level 3 qualifications.

You may also need to…

Attend an interview

About this course


Course option

3.0years

Full-time | 2022

Subject

Fashion

Learn to forecast trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. Our curriculum revolves around industry guest talks and manufacturing site visits, giving students a real understanding of the different roles and networks available to them.

The course units have been crafted to give students the confidence to put theory taught in class into practice during group projects, individual work placements, industry briefs and business proposals. Using the Adobe suite and online fashion resources, students will develop the creative and practical skills to enable them to plan a range, promote a brand, generate a professional report, pitch an idea and ultimately understand the business of fashion.

This course has been designed to provide students with the mindset and skills needed to succeed in industry. This exciting course encourages creative flair, an eye for trends, business acumen and management skills. The course places a strong emphasis on gaining practical work experience and enterprise. Students will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. They will learn about predicting the trend, planning the range, building the brand and then how to protect and promote it.

The course aims to develop creative skills as well as problem-solving, organisational, planning, promotional and management skills. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry. Students will study through a mix of practice and theory-based learning and will benefit from the opportunity to collaborate with students from other disciplines as well as top brands.

Key study topics include:
- Trend forecasting

- Consumer profiling and identification

- Fashion market research

- Fashion buying and product development

- Merchandising

- Visual merchandising

- Manufacturing and sustainability

- Fashion brand management and promotion

- Business planning

Modules

Year 1:
Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion.
They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature.
We encourage students to start thinking about their contextual studies research throughout this year.

Year 2:
Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines.
Merchandising and visual merchandising are taught in the context of real industry practice.
Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.

Year 3:
We ask students to show their contextual studies research in a written or visual dissertation.
They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand.
They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

Assessment methods

Students will be continually assessed through written and project work, and in the final year assessment is through dissertation and portfolio.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,500
per year
International
£16,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Ravensbourne University London

Department:

Higher Education

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

68%
med
Fashion

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

76%
Staff make the subject interesting
79%
Staff are good at explaining things
80%
Ideas and concepts are explored in-depth
73%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

59%
Library resources
70%
IT resources
61%
Course specific equipment and facilities
53%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

74%
UK students
26%
International students
22%
Male students
78%
Female students
70%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
high
Average annual salary
97%
high
Employed or in further education
59%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

33%
Design occupations
19%
Artistic, literary and media occupations
12%
Sales assistants and retail cashiers

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Creative arts and design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Brighton
Fashion Communication with Business Studies
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
Solent University (Southampton)
Fashion Media with Design Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2022
Nearby University
Middlesex University
Fashion Communication and Styling
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022
Same University
Ravensbourne University London
Fashion
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time | 2022

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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