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Fashion Management and Marketing

Entry requirements


UCAS Tariff

96

About this course


Course option

4years

Full-time | 2024

Subjects

Marketing

Creative management

**Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry?**

Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.

As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in creative expression, scientific reasoning and foundations of sociology along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including financial and managerial accounting, marketing, entrepreneurship and micro and macroeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as legal and ethical concepts in management, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as advertising management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

Potential electives in the final year include luxury brand management, fashion, and media, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers. The academics’ teaching methods support our mission to develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.

**Top reasons to study this programme:**
- Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts - https://www.richmond.ac.uk/about-richmond/the-liberal-arts/

- Learn how to identify and market the true value proposition of products and services as well as conducting market/consumer research

- Learn about consumer psychology in relation to luxury brands

- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising

- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai

- Contribute to the Richmond Fashion Society and write for our Magazine

Modules

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£15,645
per year
International
£15,645
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Chiswick Park Campus

Department:

Richmond, The American International University in London

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

50%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

73%
Staff make the subject interesting
64%
Staff are good at explaining things
55%
Ideas and concepts are explored in-depth
36%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

64%
Library resources
73%
IT resources
73%
Course specific equipment and facilities
45%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Creative management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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