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Marketing with Foundation

Entry requirements


Sorry, no information to show

About this course


Course option

4.0years

Full-time | 2022

Subject

Marketing

There are many reasons why taking this programme with a Foundation option could be the ideal choice; you may not have the exact subjects or grades at A level to meet the entry requirements, you may have tried other options such as apprenticeship and want to change direction or have been living abroad.

Whatever your starting point, studying this programme with a Foundation option offers you a great opportunity to gain both a UK and US degree and start the adventure of a lifetime, studying with us in the world’s top student city.

This is what our Foundation option can offer you:
- Start this programme with lower entry qualifications, see our website for further details

- A four year, full-time degree programme with an extra summer semester in Year 1, so you can study at your own pace

- Timetabled English and study skills classes to enhance your knowledge and skills

- Great student support including a Personal Academic Advisor, with help on housing, health and wellbeing, financial guidance and careers advice from our award-winning Student Affairs team

**Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. This programme will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**.

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities. Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.

Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

**5 Reasons to study Marketing:**
- Build a comprehensive business understanding which puts marketing into context within organisations

- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations

- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience

- Compare strategies involved in marketing and branding

- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

Modules

The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgments and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,750
per year
International
£14,750
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Richmond, The American International University in London

Department:

Richmond, The American International University in London

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

79%
Staff make the subject interesting
86%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
64%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

71%
Library resources
71%
IT resources
86%
Course specific equipment and facilities
93%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

After graduation


Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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Same University
Richmond, The American International University in London
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Post-six month graduation stats:

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It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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