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Business and Marketing (two year top up)

Entry requirements


HND (BTEC)

M

120 year one credits with at least an overall merit from a relevant business HND, foundation degree or equivalent.

Typically you need: • 120 year one credits with at least an overall merit from a relevant business HND, foundation degree or equivalent. or • 120 year one credits with a minimum overall mark of 55 per cent from a relevant business degree.

About this course


Course option

2.0years

Full-time | 2022

Subjects

Marketing

Business studies

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**

**Course summary:**
- Convert your existing Foundation, HND or academic credits into a full honours degree

- Gain a head start in your business and marketing career with management-oriented studies

- Attain creative and entrepreneurial skills that will set you apart as a professional

- Diversify and specialise with one year placement options, and final year elective courses

- Graduate as an innovative thinker and an employable, experienced professional

This course allows graduates to hit the ground running as a team leader or manager. You'll top up your qualifications while learning the skills you need to excel. You'll graduate ready to enter an exciting, dynamic career.

**How you learn:**

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

In this course, you'll learn to consider business and marketing from the outside in: closely examining consumer choice and how you can innovate to stand out. You'll have the option to undertake a placement year between your two years of study, and your final year allows for diverse elective modules and practical projects. Throughout, you'll benefit from expert teaching and a course emphasis on employability.

You learn through:

- formal lectures

- seminars

- problem-solving exercises

- case studies

- individual and group presentations

- directed learning activities

- live projects

- blog and video production

- business simulations

- enterprise initiatives

- student-led voluntary work

- accreditation for part-time work

**Applied learning - Work placements**

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Previous students have gained paid placements at companies such as IBM, Adidas, Marks & Spencer and Disney. Over half our work placement students are being offered permanent posts with their placement organisations after they graduate.

**Live projects**

Throughout the course, you'll be expected to apply your knowledge to real-world situations. You'll take part in business simulations, have the opportunity to undertake voluntary and part-time work for academic credits, and will produce a fully-fledged product development proposal.

**Networking opportunities**

Sheffield Hallam's Marketing Student Society, of which you will become an automatic member, is one of the few such societies in the country to have links to the Chartered Institute of Marketing (CIM). This will allow you superb networking opportunities, with masterclasses and links to business professionals in Sheffield and elsewhere.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Year 1
Compulsory modules
Financial Fluency For Management Decision Making 20
Integrated Marketing Communications 20
Sales And Business Skills 20
Strategic Approaches To Marketing Management 20
Strategic Planning (Shaping The Future) 20
Elective modules
Applied Financial Management 20
Business Law 20
Essential It Skills For Business 20
Foreign Language 20
Leading And Managing Teams 20
Managing International Business 20
Planning Your Own Business 20
Service And Retail Marketing 20

Final year
Compulsory modules
Brand And Reputation Management 20
Go-To-Market In The Digital Environment 20
Implementing Strategy And Change 20
Marketing In A Global Context 20
Marketing Innovation And Creativity 20
Elective modules
Business In The European Economy 20
Business Operations And Project Management 20
Consultancy Skills For Organisational Change 20
Contemporary Issues In International Business 20
Contemporary Issues In Marketing 20
Customer Psychology 20
Financial Fluency For Decision Making 20
Financial Performance Management 20
Foreign Language 20
Leadership In Contemporary Organisations 20
Managing For Success 20
Managing The Digital Enterprise 20
Sustainable And Responsible Business In The C21 - Contemporary Challenges 20

Assessment methods

Coursework
Exams
Practical

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£14,415
per year
International
£14,415
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

College of Business Technology and Engineering

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
med
Marketing
80%
med
Business studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

68%
Staff make the subject interesting
81%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

68%
Library resources
65%
IT resources
65%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

93%
UK students
7%
International students
49%
Male students
51%
Female students
89%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

Business studies

Teaching and learning

71%
Staff make the subject interesting
86%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

71%
Library resources
80%
IT resources
68%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

96%
UK students
4%
International students
64%
Male students
36%
Female students
82%
2:1 or above
12%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
E
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Business studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
94%
med
Employed or in further education
38%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

31%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
8%
Public services and other associate professionals

The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£26k

£26k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Lower entry requirements
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Nearby University
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Same University
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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here