Digital Marketing with Foundation Year
Sheffield Hallam University
UCAS Code: B013 | Bachelor of Arts (with Honours) - BA (Hons)
Sheffield Hallam University
UCAS Code: B013 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Access to HE Diploma
Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
GCSE/National 4/National 5
English Language at grade C or 4 or equivalent Maths at grade C or 4 or equivalent
UCAS Tariff
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. A combination of qualifications, which may include AS levels and EPQ.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Please check the Sheffield Hallam University website for the latest information.**
**Course summary**
- Study the value of marketing, customer engagement and relationship management.
- Use the latest creative software and analytical tools to design and build campaigns.
- Experience real-world marketing by analysing the content of leading brands.
- Explore the future of digital marketing through big data, artificial intelligence and social media.
- Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.
This course is perfect if you’re fascinated by the future of digital marketing, where customer experience is becoming the foundation on which products and services are developed. You’ll develop your skills as a marketing professional with a strategic mindset, gaining a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.
If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation.
**How you learn**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
**Key Themes**
Our BA Digital Marketing course is a future-facing degree. You’ll be encouraged to think critically about how big data, artificial intelligence, machine learning and Web 4.0 will impact the marketing landscape – plus how you can leverage these technologies to get ahead.
You’ll learn why providing value is more powerful than selling products – and why authentic storytelling is key to creating a brand that customers really care about. We’ll also explore the modern challenges of consumerism and globalisation, learning how to champion environmental and social issues to influence positive change.
You’ll find out what it means to reach, engage and convert your audiences with cohesive digital campaigns, social profiles and content they’ll crave. You’ll build campaigns on global platforms like YouTube, TikTok, Instagram, WeChat and Telegram.
You’ll then use powerful tools to test and analyse campaign performance, using these insights to optimise results across every stage of the customer journey.
**Applied learning**
We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.
**Work Placements**
You will have the opportunity to arrange a year-long work placement, allowing you to graduate with an Applied Professional Diploma to add to your CV.
You will also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe and beyond.
**Live Projects**
As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step on your chosen career ladder.
You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus.
**Entrepreneurial Support**
We offer award-winning support for entrepreneurs – from free offices and studio space to expert workshops, freelance opportunities and a vast business network ready for you to tap into.
With the support of the Hallam i-Lab business hub, you’ll have the opportunity to collaborate with creatives, entrepreneurs and investors across Sheffield. Here, you can form lucrative business networks, brainstorm entrepreneurial ideas and even launch your own venture.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
**Year 1**
**Compulsory modules**
Going Global
People, Decisions And Behaviours
Preparing For Success
Sustainable Innovation
**Year 2**
**Compulsory modules**
Contemporary Marketing
Foundations Of Business
Foundations Of Digital Marketing
Understanding People And Cultures
**Year 3**
**Compulsory modules**
Digital Marketing Planning And Performance
Managing Business And Financial Performance For Marketers
Professional Development For The Marketer
**Elective modules**
Experiential Marketing Events
Foreign Language
The Corporate Customer
The Digital Customer Experience
**Year 4**
**Optional modules**
Placement Year
**Final year**
**Compulsory modules**
Consultancy Project In Marketing
Managing Brands In A Digital Environment
Strategy In The Global And Digital Environment
**Elective modules**
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context
Assessment methods
Coursework | Practical
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Scholarships, discounts and bursaries may be available to students who study this course.
The Uni
Sheffield Hallam University
College of Business Technology and Engineering
What students say
We've crunched the numbers to see if the overall teaching satisfaction score here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£27k
£32k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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