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Events Management ( Experiential Marketing) (Top up)

Entry requirements


• a HND or foundation degree in a relevant subject, with an overall merit profile from year two modules • equivalent qualification in a relevant subject

About this course


Course option

1.0year

Full-time | 2022

Subjects

Marketing

Event management

Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.

**Course summary**
- Top up your existing qualifications to honours level.

- Develop and apply management principles in the experiential marketing and events industry.

- Learn how to implement a successful experiential marketing campaign.

- Understand the key practices required to deliver successful, sustainable events.

This top-up course works closely with leading experiential marketing agency TRO. You’ll gain a sound understanding of events management, and prepare for a career in the more specific role as an experiential marketing professional. Throughout the year, you’ll develop a multitude of skills which will enable your success in an event-based career.

**How you learn**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

On this course, you'll develop your skills through a combination of seminars, workshops and lectures, and by completing real-world projects.

You’ll work with external organisations, including TRO, to enhance your understanding of the subject — learning how to tackle its complexities and challenges.

You learn through

- live events

- guest speakers

- problem solving

- exercises

- case studies

- individual and group presentations

- directed learning activities

**Applied learning
Work placement**

As this is a top-up route, there is not a placement opportunity with this course. However there are still a number of applied learning initiatives.

You have access to work experience opportunities across various event sectors (including the experiential marketing and wider events/marketing sectors), available from an online portal updated in real-time with roles ranging from local charity events to international festivals in Europe.

**Live projects**

As part of this course, you will undertake a large real-world project worth 40 credits to deliver an Experiential Marketing based event in Sheffield.
You will have the autonomy to create, market and deliver the event, supported by experienced tutors.

Additional to the Live Experiential Event module you will be using real-world case studies and examples in class whilst also working alongside experiential marketing agency TRO in a number of modules.

**Networking opportunities**

Our links with industry mean that you hear from a wide range of guest speakers.
Previous guest speakers have included

- Martin Green of the London 2012 organising committee (LOCOG)

- Simon Graveling of Athens 2004

- London 2012 and Sochi 2014

- David Jamilly of Theme Traders

- Dominic Stokes from SIV Live

- Jon Hughes from KPMG

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

Compulsory modules

Events As Marketing And Strategy 20
Research Project 20
Strategic Event Design 20
Strategic Management For Events 20
The Live Experiential Event 40

Assessment methods

Coursework

Tuition fees

Select where you currently live to see what you'll pay:

EU
£14,415
per year
International
£14,415
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

College of Business Technology and Engineering

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

69%
med
Marketing
81%
med
Event management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

68%
Staff make the subject interesting
81%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

68%
Library resources
65%
IT resources
65%
Course specific equipment and facilities
66%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

93%
UK students
7%
International students
49%
Male students
51%
Female students
89%
2:1 or above
13%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
C

Tourism, transport and travel

Teaching and learning

81%
Staff make the subject interesting
88%
Staff are good at explaining things
81%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

73%
Library resources
78%
IT resources
71%
Course specific equipment and facilities
68%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

92%
UK students
8%
International students
21%
Male students
79%
Female students
88%
2:1 or above
11%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,760
med
Average annual salary
96%
med
Employed or in further education
39%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

45%
Sales, marketing and related associate professionals
5%
Customer service occupations
4%
Public services and other associate professionals

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£26k

£26k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
University of Chester
Events Management and Marketing Management
Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022
Lower entry requirements
University of Brighton
International Event Management with Marketing
Bachelor of Science (with Honours) - BSc (Hons)
3.0 years | Full-time | 2022
Same University
Sheffield Hallam University
Events and Leisure Management (1 year top up)
Bachelor of Science (with Honours) - BSc (Hons)
1.0 year | Full-time | 2022
Nearby University
Manchester Metropolitan University
Sports Marketing Management (Foundation Year)
Bachelor of Science (with Honours) - BSc (Hons)
4.0 years | Full-time | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here