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Sheffield Hallam University

Journalism, Public Relations with Media

UCAS Code: B004

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:15

Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

English Language at grade C or 4 and Maths at grade C or 4

UCAS Tariff

112

This must include at least 64 points from two A levels or equivalent BTEC National qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which must include 64 points from two A levels and may include AS Levels, EPQ and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer. * Relevant subjects are • media studies • communication studies • film studies • English • creative writing • a foreign language • sociology • politics • history • psychology • accountancy/finance • business/economics • hospitality/events management • dance/performing arts • drama/theatre studies • geography • art and design • graphic design • IT/computing • music/music technology • sciences • sport • world development.

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2021

Other options

4.0 years | Sandwich | 2021

Subjects

Media and communication studies

Public relations

Multimedia journalism

• Gain in-depth knowledge of journalism, PR and media.
• Research, plan, implement and manage successful journalism, PR and media campaigns.
• Use cutting-edge facilities for content creation and editing.
• Engage with current debates about the relationship between journalism, PR, media and wider society.
• Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects.

On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector. You can choose to do an additional Foundation Year in preparation for this course of undergraduate study

**How you learn**
Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors.

Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online.

**You learn through**
essays
practical work
case studies
reports
group work
concept maps
research projects
oral presentations
portfolios

Applied learning
Work placements

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.

Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector.

**Networking opportunities**
Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR.

Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.

You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.

We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association.

**Field trips**
We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts.

You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally.

There is opportunity to study abroad as part of the international Erasmus programme.

Modules

You can take an optional placement in year three.
Year 1
Compulsory modules

History Of Communication 20 Credits
Introduction To Pr 20 Credits
Making Media 20 Credits
Media Law And Democracy 20 Credits
Pr And Persuasion 20 Credits
Year 2
Compulsory modules

Brand Management And Entrepreneurship 20 Credits
Reputations, Issues And Crisis Management 20 Credits
Researching And Reporting 20 Credits
Researching The Media For PR 20 Credits
Elective modules

Digital Communications In Practice 20 Credits
Feature Writing 20 Credits
Foreign Language 10 Credits
Global Communications Strategy And Critique 20 Credits
Life And Style Journalism 20 Credits
Radio And Sound Production 20 Credits
Tv And Video News Skills 20 Credits
Year 3
Compulsory modules

Placement Year -
Final year
Compulsory modules

Applied Project / Dissertation For Pr 20 Credits
Contemporary And Professional Issues In Public Relations 20 Credits
PR Specialisms 20 Credits
Elective modules

Corporate Communications: Strategy And Critique 20 Credits
Foreign Language 10 Credits
Magazine Creation 20 Credits
Magazine Publishing 20 Credits
Moral Panics 20 Credits
Pr And Power 20 Credits
Tv2: Tv Journalism And Production 20 Credits

Assessment methods

Coursework
Exams

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sheffield Hallam University

Department:

Sheffield Hallam University

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Media and communication studies
75%
med
Public relations
76%
med
Multimedia journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Media and communication studies

Teaching and learning

88%
Staff make the subject interesting
91%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
93%
IT resources
93%
Course specific equipment and facilities
73%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

96%
UK students
4%
International students
60%
Male students
40%
Female students
86%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

Public relations

Teaching and learning

83%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

74%
Library resources
86%
IT resources
90%
Course specific equipment and facilities
81%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

95%
UK students
5%
International students
21%
Male students
79%
Female students
85%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
B
C

Journalism

Teaching and learning

79%
Staff make the subject interesting
82%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

95%
Library resources
92%
IT resources
95%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

98%
UK students
2%
International students
60%
Male students
40%
Female students
87%
2:1 or above
6%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Media and communication studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,500
low
Average annual salary
93%
med
Employed or in further education
20%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

19%
Artistic, literary and media occupations
15%
Sales, marketing and related associate professionals
14%
Sales assistants and retail cashiers

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

Public relations

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
87%
low
Employed or in further education
28%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

34%
Sales, marketing and related associate professionals
13%
Other elementary services occupations
9%
Media professionals

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,000
low
Average annual salary
91%
med
Employed or in further education
52%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Sales, marketing and related associate professionals
14%
Customer service occupations
10%
Media professionals

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here