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Marketing

Entry requirements


Access to HE Diploma

M:15

• Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

English language or literature at grade C or 4 Maths at grade D or 3

UCAS Tariff

112-120

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2024

Other options

4 years | Sandwich | 2024

Subject

Marketing

**Please check the Sheffield Hallam University website for the latest information.**

**Course summary**

- Gain in-depth marketing knowledge, exploring future-facing strategies and media.

- Direct your learning with specialist routes in digital customer experience, global marketing and consumer psychology.

- Experience real-world marketing with opportunities to manage campaigns for leading brands.

- Join a hub of creatives and entrepreneurs in our award-winning enterprise centre.

On our BA Marketing course you’ll combine creativity, technical know-how and hands-on experience. Balancing theory and practice, you’ll not only gain a diverse set of transferable skills, you’ll also be encouraged to develop your interests and channel them into a specialist sector of your choice.

**How you learn**

All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.

Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better.

You’ll be taught by award-winning teachers and industry experts, who bring their experience and research into the classroom. Your course is designed by industry specialists and leading institutes – helping you graduate with the skills employers are looking for.

Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience.

We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.  

**Key Themes**

On this course you’ll learn the foundations of marketing theory – using market research, customer insights and competitor analysis to develop successful marketing strategies. You’ll also learn how to create brand identities and communicate brand values, using storytelling and creative to connect with your audience and grow loyal communities.

You’ll discover what it means to champion social, cultural and environmental causes through ethical marketing practices – responding to contemporary market challenges with methodical and collaborative, problem-solving techniques.

You’ll also explore how big data, social media, AI and Web 3.0 are changing the marketing landscape, learning what it will mean to be a marketer of the future.

**Applied learning**

We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.

**Work Placements**

You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.

Previous students have gained placements with leading brands such as L’Oréal, Nintendo, Canon, and many more – giving them a competitive edge in the jobs market. 

You’ll also have summer and winter school opportunities in a variety of locations. Recently, students from our department have visited France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.

**Live Projects**

As part of your studies, you’ll take on projects set by external organisations. These allow you to apply your learning to the real world, build your business network and take your first step towards your career aspirations.

You’ll also gain first-hand insights from local experts as they deliver regular guest talks on campus.

Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.

You will be able to complete a placement year as part of this course. See the modules table below for further information.

**Year 1**

**Compulsory modules**

Contemporary Marketing
Foundations Of Business
Foundations Of Marketing
Understanding People And Cultures

**Year 2**

**Compulsory modules**

Creative Brand Management
Managing Business And Financial Performance For Marketers
Professional Development For The Marketer

**Elective modules**

Experiential Marketing Events
Foreign Language
The Corporate Customer
The Digital Customer Experience

**Year 3**

**Optional modules**

Placement Year

**Final year**

**Compulsory modules**

Consultancy Project In Marketing
Customer Insights And Sustainable Innovation In Marketing Strategy
Strategy In The Global And Digital Environment

**Elective modules**

Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context

Assessment methods

Coursework | Practical

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,655
per year
International
£16,655
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Scholarships, discounts and bursaries may be available to students who study this course.

The Uni


Course location:

Sheffield Hallam University

Department:

College of Business Technology and Engineering

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

78%
Staff make the subject interesting
86%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

84%
Library resources
90%
IT resources
90%
Course specific equipment and facilities
74%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

95%
UK students
5%
International students
52%
Male students
48%
Female students
81%
2:1 or above
7%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
52%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£26k

£26k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here