Marketing Communications and Advertising
Sheffield Hallam University
UCAS Code: N590 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Access to HE Diploma
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 Level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
GCSE/National 4/National 5
English language or literature at grade C or 4 Maths at grade D or 3
UCAS Tariff
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary:**
- Gain the skills and attributes for a career in marketing communications and advertising.
- Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
- Understand the latest digital and traditional marketing communication concepts and techniques.
- Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience.
You learn through:
- lectures, including specialist guest lectures
- seminars and workshops
- case studies
- live projects
- individual and group presentations
- directed learning activities
**Applied learning - Work placements**
The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career.
Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
**Live projects**
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
**Networking opportunities**
We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You can take an optional placement in year three.
Year 1
Compulsory modules
Advertising, Promotion And Creativity 20
Market And Digital Analysis 20
Marketing Environment And Media 20
Marketing Research And Employability 20
People And Organisations In Context 20
Elective modules
Foreign Language 20
Global Business Environment 20
Year 2
Compulsory modules
Campaign Management 20
Customer Psychology And Culture 20
Marketing Communications Planning 20
Marketing Metrics 20
Sales And Business Skills 20
Elective modules
Foreign Language 20
Service And Retail Marketing 20
Year 3
Optional modules
Placement Year
Final year
Compulsory modules
Building Brand Value 20
Corporate Public Relations 20
Marketing Innovation And Creativity 20
Project And Event Management Strategies 20
Strategic Communications In The Digital World 20
Elective modules Module Credits Assessment
Communication Concepts For Marketers 20
Foreign Language 20
Relationship Marketing Management 20
Assessment methods
Coursework
Examinations
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Scholarships, discounts and bursaries may be available to students who study this course.
The Uni
Sheffield Hallam University
College of Business Technology and Engineering
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Business and management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£26k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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