Sheffield Hallam University
UCAS Code: A078 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
Access to HE Diploma
Access to HE Diploma from a QAA recognised Access to HE course in a science based subject. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
GCSE/National 4/National 5
•English Language at grade C or 4 or equivalent •Maths at grade C or 4 or equivalent
UCAS Tariff
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. A combination of qualifications, which may include AS levels and EPQ.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Please check the Sheffield Hallam University website for the latest information.**
**Course summary**
- Gain a varied skill set across campaign creation, planning, social, PR and branding.
- Use innovative tools to develop integrated marketing communications strategies.
- Complete real-world consultancy projects with leading brands to build your profile.
- Join a supportive community of creatives and entrepreneurs in our award-winning enterprise centre.
Our BA (Hons) Marketing Communications and Advertising degree provides knowledge, skills and real-world experience – meaning you can enter the job market as a creative, resourceful and adaptive marketer. You’ll prepare for a range of advertising and marketing specialisms, such as digital and social media marketing, campaign planning and management, branding, customer insights and entrepreneurship.
If you’d like extra preparation before starting degree-level study, we recommend you join the foundation course – which has been designed to encourage exploration and experimentation.
**How you learn**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Based in the Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 students all come together to solve problems and make things better.
You’ll be taught by industry experts, who bring their industry experience and insights from cutting-edge research into the classroom. Through our relationships with leading local and global brands, you’ll have the opportunity to access placements, volunteering programmes, training schemes, internships and work experience.
We use a wide variety of assessments that respect the diverse ways people learn. These include tests, essays, presentations, project plans and reflective writing.
**Key Themes**
By applying theory to real world examples, you’ll develop an understanding of contemporary marketing communications that’s underpinned by broader marketing and business principles. You’ll then study specialist modules to learn how to create and manage multimedia marketing communications campaigns.
Topics include integrated marketing communications, digital marketing, and campaign planning and management – as well as media planning, branding, sustainability and customer analysis.
Through these, you’ll develop your creativity, confidence and resilience – becoming a marketer with a valuable specialism in communications and advertising.
**Applied learning**
We think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and consultancy projects through our global network of leading businesses.
**Work Placements**
You’ll have the opportunity to arrange a year-long work placement. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.
Previous students have worked at local and global brands, such as Disney, Siemens, Rise at Seven and ilk Agency.
You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.
**Live Projects**
All students on the course work on live client briefs set by industry experts, creating engaging marketing content that inspires, persuades and influences target audiences.
You’ll develop your skills in these areas by working on consultancy projects, planning and running campaigns, and learning to analyse performance.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
**Year 1**
**Compulsory modules**
Going Global
People, Decisions And Behaviours
Preparing For Success
Sustainable Innovation
**Year 2**
**Compulsory modules**
Contemporary Marketing
Foundations Of Business
Foundations Of Marketing Communications And Advertising
Understanding People And Cultures
**Year 3**
**Compulsory modules**
Campaign Creation And Management
Managing Business And Financial Performance For Marketers
Professional Development For The Marketer
**Elective modules**
Experiential Marketing Events
Foreign Language
The Corporate Customer
The Digital Customer Experience
**Year 4**
**Optional modules**
Placement Year
**Final year**
**Compulsory modules**
Branding, Advertising And Corporate Communications
Consultancy Project In Marketing
Strategy In The Global And Digital Environment
**Elective modules**
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context
Assessment methods
Coursework | Practical
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Scholarships, discounts and bursaries may be available to students who study this course.
The Uni
Sheffield Hallam University
College of Business Technology and Engineering
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£26k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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