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Solent University (Southampton)

Marketing with Advertising

UCAS Code: MWA1

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A minimum of 2 A Levels required.

Accepted when studied alongside other Level 3 qualifications

Access to HE Diploma

M:45

Pass in Access course with 60 credits overall including 45 Level 3 credits passed with a minimum of Merit.

This qualification is accepted when taken alongside other qualifications.

HNC (BTEC)

P-D

HND (BTEC)

P-M

International Baccalaureate Diploma Programme

28-31

This qualification is accepted when taken alongside other qualifications.

OCR Cambridge Technical Diploma

D*D

This qualification is accepted when taken alongside other qualifications.

OCR Cambridge Technical Extended Diploma

DMM

This qualification is accepted when taken alongside other qualifications.

This qualification is accepted when taken alongside other qualifications.

This qualification is accepted when taken alongside other qualifications.

This qualification is accepted when taken alongside other qualifications.

This qualification is accepted when taken alongside other qualifications.

Pearson BTEC Diploma (QCF)

D*D

Pearson BTEC Extended Diploma (QCF)

DMM

This qualification is accepted when taken alongside other qualifications.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D

This qualification is accepted when taken alongside other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

This qualification is accepted when taken alongside other qualifications.

This qualification is accepted when taken alongside other qualifications.

UCAS Tariff

104-120

From a minimum of 2 A Levels or equivalent qualifications such as BTEC Extended Diploma or OCR Extended Diploma. For detailed information on accepted qualifications, please view our Course Entry Statement (https://www.solent.ac.uk/how-to-apply/documents/course-entry-requirement-statement.pdf) Solent University is a proud champion of widening participation. For further information about our contextual offer, please visit our website (https://www.solent.ac.uk/how-to-apply/what-next/contextual-offers).

This qualification is accepted when taken alongside other qualifications.

About this course


Course option

3.0years

Full-time | 2021

Subjects

Marketing

Advertising

Offering the ideal blend of marketing fundamentals and specialists modules in advertising, this innovative professionally-focused course is the ideal introduction to these dynamic, creative and challenging industries. From account management, media planning and the creative team, to analytics and strategy, the course provides a rounded programme – ideal for developing your understanding of the industry and identifying the career that’s right for you.

With extensive links with the business community, marketing groups and industry associations, the degree course offers plenty of chances to build your professional network and real-world experience – as well as ensuring the course content is up to date with the modern marketing environment and current best practice.

The course has a strong focus on developing skills and work-related opportunities to enhance your CV, with everything from live client briefs and real-world projects to visits to leading agencies in places like Bristol and London. See your learning put into practice and chat to industry professionals about your careers. Attend guest lectures by industry experts. Take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career.

You will also have the exciting opportunity to take part in international student events, such as the pan-European Intensive Project advertising initiative, or International Marketing Week – a fantastic opportunity, travelling to a European partner university to work on a live project with multinational organisations such as Mercedes-Benz.

Solent University is the only UK university to be part of the International Marketing Network and the Intensive Project network, giving you a unique opportunity to broaden your experience and enhance your skills.

As well as such practical experience, you will have the option to undertake additional professional qualifications such as the Chartered Institute of Marketing (CIM) Certificate, the Institute of Data and Marketing (IDM) Certificate, Target Group Index (TGI) certification and the Adobe Creative Suite certification.

Plus for those interested in setting up their own business, you can learn essential freelancing and entrepreneurial skills – perfect for today’s quickly changing job market.

Students learn from a team with a broad range of academic and industry experience.

**What does this course lead to?**
With strong demand for talented professionals, a career in marketing and advertising is a rewarding and smart choice. And the industry offers an exceptionally diverse range of career options, with examples including:

Account management/planning
Creative advertising
Brand management
Strategic marketing
Media planning
Research and analytics
Social media
Digital marketing
Marketing management
Campaign management

**Who is this course for?**
Open to students from a range of academic backgrounds, the course is for you if you are passionate about advertising and creative concepts, and aspire to a career in marketing, advertising, business, PR, customer insight, marketing strategy and analytics.

Modules

Year one*Core units*Marketing Information and Customer Insight*Marketing Principles (CIM)*Creative Digital Technology*Business Enterprise*Consumer Behaviour*Data Analysis and IT (Google Analytics) *Year two*Core units*Advertising Account Management and Planning*Integrated Marketing Communications (CIM)*Employability and Work Placement Skills*Academic & Marketing Research Skills
*The Creative Team*Year three*Core units*Final Major Project Dissertation*Strategic Marketing within the Business
*Agency Simulation*Direct & Digital Marketing (IDM)

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,260
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

The Uni


Course location:

Solent University (Southampton)

Department:

Faculty of Business, Law and Digital Technologies

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

76%
med
Marketing
76%
med
Advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
85%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
95%
IT resources
91%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
31%
Male students
69%
Female students
83%
2:1 or above
35%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,999
low
Average annual salary
94%
med
Employed or in further education
82%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

42%
Sales, marketing and related associate professionals
15%
Business, finance and related associate professionals
6%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,999
low
Average annual salary
94%
med
Employed or in further education
82%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

42%
Sales, marketing and related associate professionals
15%
Business, finance and related associate professionals
6%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business & administrative studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here