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Solent University (Southampton)

Marketing with Sport

UCAS Code: MWS1

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A minimum of 2 A Levels required if studying only A Levels, but can be used in conjunction with other qualifications

In combination with other qualifications

Access to HE Diploma

M:45,P:15

60 Credits with 45 M Level Credits and 15 P Level Credits

HNC (BTEC)

P-D

HND (BTEC)

P-M

International Baccalaureate Diploma Programme

28-31

OCR Cambridge Technical Diploma

DD

In combination with other qualifications

OCR Cambridge Technical Extended Diploma

MMM

In combination with other qualifications

In combination with other qualifications

In combination with other qualifications

In combination with other qualifications

Pearson BTEC Diploma (QCF)

DD

Pearson BTEC Extended Diploma (QCF)

MMM

In combination with other qualifications

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

DD

In combination with other qualifications

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

In combination with other qualifications

In combination with other qualifications

UCAS Tariff

96-112

A minimum of two completed A-levels, a BTEC Extended Diploma, BTEC Diploma or equivalent. For a full list of accepted qualifications, please view our course entry statement: https://www.solent.ac.uk/how-to-apply/documents/course-entry-requirement-statement.pdf Alternative entry on this course is available through the Computer Foundation Year. We welcome applicants from a diverse range of backgrounds. We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses.

In combination with other qualifications

About this course


Course option

3.0years

Full-time | 2021

Subjects

Sports studies

Marketing

This exciting and contemporary course will equip you with the knowledge and skills to progress to a broad range of marketing jobs. You will develop a comprehensive understanding of marketing theory, study key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications and creative digital technologies.

Along with a comprehensive understanding of sport promotion and business covering sport brands, sport sponsorship and engaging global audiences, you will learn to use digital and social media alongside traditional marketing and business techniques.

And the unique nature of sport marketing is reflected in highly specialist modules. In Sport Broadcasting and Media, you will uncover the symbiotic relationship between media and sport, the direct and indirect consumption of sport and the emergence of virtual sports. Sport Sponsorship and Events explores sport businesses and the marketing of products and services through sport. And in Globalisation and Internationalisation of Sport Business Management, you will critically analyse the regional and international marketing contexts of sport, including the emergence of Asian markets.

But the course also has a strong focus on employability – developing your practical habits and professional skills through work-related opportunities such as live client briefs and real-world projects at all levels. As Southampton Football Club’s official education partner, the university has a close working relationship with the club – and you will also benefit from guest lectures by industry experts, networking activities such as our annual Meet the Professionals event, and more.

Other opportunities include international student events. Solent University is the only UK university to be part of International Marketing Week and the Intensive Project network, giving you invaluable opportunities to work in Europe with international students on live marketing or advertising projects with multinational organisations such as Mercedes-Benz.

And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Suite certification and Target Group Index (TGI) certification.

Students studying on the sports marketing programme also have the opportunity to study for professional qualifications alongside their degree. These include CIM, IDM and Google Analytics awards.

**What does this course lead to?**
A marketing career is a rewarding and smart choice, with strong demand currently in the UK and a huge range of career options, such as:

Marketing sport management
Social media planner
Marketing campaigns
Brand manager
Digital marketing
Sales and marketing
Sport marketing and events
Sport broadcasting and media
Sport analytics
Sport marketing and sponsorship
Product management
Communication management
Sport marketing account management

**Who is this course for?**
If you love sport and the idea of a career in a dynamic, creative industry, Solent’s BA (Hons) Marketing with Sport degree is ideal – offering the skills and experience you need to succeed in sport marketing, business, advertising, PR, customer insight, marketing strategy or sport analytics.

Modules

Year one*Core units*Marketing Information and Customer Insight*Marketing Principles (CIM)*Creative Digital Technology*Business Enterprise*Consumer Behaviour*Data Analysis and IT (Google Analytics)*Year two*Core units*Sport Broadcasting and Media
*Integrated Marketing Communications (CIM)*Employability and Work Placement Skills*Academic & Marketing Research Skills*Sport Sponsorship and Events*Options*Digital Marketing (CIM)*Customer Experience (CIM)*Please note: Not all optional units are guaranteed to run each year.*Year three*Core units*Final Major Project Dissertation*Strategic Marketing within the Business*Globalisation and Internalisation of Sport Business Management*Options*International Marketing*Services Marketing*Arts and NFP Marketing*Creative Business Start-up
*Please note: Not all optional units are guaranteed to run each year.

Assessment methods

The course is assessed through a combination of coursework and written and practical exams.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,260
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

The Uni


Course location:

Solent University (Southampton)

Department:

Business, Law and Communications School

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Sports studies
76%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Sports studies

Teaching and learning

86%
Staff make the subject interesting
90%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
88%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
90%
IT resources
90%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

86%
UK students
14%
International students
84%
Male students
16%
Female students
72%
2:1 or above
12%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Marketing

Teaching and learning

77%
Staff make the subject interesting
85%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
95%
IT resources
91%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

82%
UK students
18%
International students
31%
Male students
69%
Female students
83%
2:1 or above
35%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Sports studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
97%
med
Employed or in further education
66%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

25%
Sports and fitness occupations
8%
Teaching and educational professionals
7%
Business, finance and related associate professionals

One of the fastest growing subjects in the country, the number of sports science graduates went from under 3,000 in 2003 to over 10,000 in 2013. Numbers have fallen slightly since 2015, but we still have over 9,000 graduates in the subject. However, the good news is the country's appetite for good health and fitness - and the adaptability of graduates in the subject - means that sports science grads are less likely than average to be out of work. Sports science graduates, not surprisingly, tend to get jobs in sport, fitness and health - coaching and teaching especially - but they're found all over the economy. Management and business are also popular options for graduates from this subject — and sports science graduates are particularly found where drive, determination and physical fitness are an advantage.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,999
low
Average annual salary
94%
med
Employed or in further education
82%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

42%
Sales, marketing and related associate professionals
15%
Business, finance and related associate professionals
6%
Other elementary services occupations

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here