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Communications, Data Analytics and Marketing (with Placement Year)

Entry requirements


UCAS Tariff

96-112

About this course


Course option

4.0years

Full-time with year in industry | 2022

Subject

Marketing

The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates.

This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms.

You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals.

Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities.

A Placement Year is an opportunity to put what you’re learning on your course into practice, to build your professional network, gain relevant experience to add to your CV and get an insight into what it is really like to work in a particular sector. It could even lead to a graduate job; all before the start of your final year!
During the Placement Year, not only will you be an employee of the organisation, which will come with commitments and regulations, you will be representing St Mary’s University and will be expected to behave in a responsible and professional manner at all times, upholding and enhancing the reputation of the University.
Specifically, you will need to adhere to the regulations that apply within your workplace and to the St Mary’s Student Charter and Work Placement Terms and Conditions (available in My Placements on e:Vision).
As an employee, you have a responsibility to find out, understand and meet all expectations set by your Placement Supervisor and the Placement Provider organisation more generally.

Assessment methods

Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns.

Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.

The Uni


Course location:

St Mary's University, Twickenham

Department:

Department of Business, Law and Society

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

89%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

89%
Staff make the subject interesting
100%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
70%
IT resources
82%
Course specific equipment and facilities
94%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

87%
UK students
13%
International students
53%
Male students
47%
Female students
84%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,500
low
Average annual salary
92%
low
Employed or in further education
48%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
8%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
Birmingham City University
Marketing with Advertising and Public Relations
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time with year in industry | 2022
Nearby University
Middlesex University
Business Management (Marketing) Top Up
Bachelor of Arts (with Honours) - BA (Hons)
1.0 year | Full-time with year in industry | 2022
Lower entry requirements
St Mary's University, Twickenham
Communications, Media and Marketing with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time with year in industry | 2022
Same University
St Mary's University, Twickenham
Communications, Data Analytics and Marketing
Bachelor of Arts (with Honours) - BA (Hons)
3.0 years | Full-time with year in industry | 2022

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here