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Sports Communications and Marketing (with Placement Year)

Entry requirements


UCAS Tariff

96-112

About this course


Course option

4.0years

Full-time with year in industry | 2022

Subjects

Marketing

Media and communication studies

St Mary’s University has an impressive track record of developing successful degree programmes related to sport and the sports industries.

We work closely with some of the leading sports communication and marketing companies in London to offer outstanding work placements that will prepare you for a range of exciting careers in sport, business and media.

The course takes an interdisciplinary approach to communications and marketing by combining industry-specific knowledge with applied skills.

The emphasis placed on work experience, as well as the acquisition of creative design and production skills, will provide you with a unique learning experience and a head-start in a rapidly changing digital world.

A placement year enables students to undertake a year of experience in an organisation between their second and final year. It is a substantial piece of paid experience where you can make a real contribution to your employer and it can really make you stand out from the crowd!

It will also enable you to:

Apply the knowledge and skills you gain from your course in a work setting
Build your commercial awareness and insights into organisations and industries you might want to work in.
Develop your professional skills through company training, networking skills and confidence in the workplace
Get some great experience for future job applications or even land a graduate job!

Securing a placement can really help you develop your job search skills and the Employability Service placement and careers teams can support you to find and apply for available opportunities. You will need to attend some preparatory workshops which will explain all aspects of the placement year and give you the skills to find the placement of your choice. With access to our jobs board, careers events and employer contacts you will be able to approach companies confidently and find the right opportunity for you.

Please note: in the event that you cannot secure a placement you will be able to transfer onto the 3 year version of your degree programme.

Modules

Communication and Market Research, Consumer and Audience Behaviour, Marketing Dynamics, Multiplatform in Sport, Principles and Practice of Communications and The Media Industry

Assessment methods

Each module is normally assessed by a combination of one written and one practical assignment.

You will get the opportunity to undertake your own research, give presentations and design and produce media content and marketing campaigns.

Your final project can be either a written dissertation or practical-based assignment (often a website, film or marketing campaign).

The Uni


Course location:

St Mary's University, Twickenham

Department:

Department of Business, Law and Society

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

89%
high
Marketing
85%
high
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

89%
Staff make the subject interesting
100%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
70%
IT resources
82%
Course specific equipment and facilities
94%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

87%
UK students
13%
International students
53%
Male students
47%
Female students
84%
2:1 or above
14%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Media studies

Teaching and learning

85%
Staff make the subject interesting
85%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
96%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

76%
Library resources
85%
IT resources
85%
Course specific equipment and facilities
85%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

89%
UK students
11%
International students
43%
Male students
57%
Female students
100%
2:1 or above
20%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,500
low
Average annual salary
92%
low
Employed or in further education
48%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
8%
Sales assistants and retail cashiers

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,500
med
Average annual salary
92%
med
Employed or in further education
43%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

23%
Artistic, literary and media occupations
20%
Sales assistants and retail cashiers
9%
Media professionals

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media, journalism and communications

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Lower entry requirements
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4.0 years | Full-time with year in industry | 2022
Higher entry requirements
University of Stirling
Film & Media and Marketing
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time with year in industry | 2022
Nearby University
Buckinghamshire New University
Marketing and Media Communications with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time with year in industry | 2022
Same University
St Mary's University, Twickenham
Communications, Media and Marketing with Foundation Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time with year in industry | 2022

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here