Business Management (Marketing) with a Year Abroad

UCAS code: N1K5

Here's what Swansea University says about its Business Management (Marketing) with a Year Abroad course.

Our BSc Business Management (Marketing) is perfect for students interested in the broad areas of marketing, sales and consumer behaviour. Covering the foundation of business and management, as well as allowing you to pursue specialist marketing topics, this programme also focuses on how customers and businesses interact in a global marketplace.

The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.

As part of this programme, you will spend a year abroad between your second and final year, broadening your skills and experience. Our partner institutions span the globe, with opportunities varying each year. If you wish to receive more information, please get in touch with us on [email protected].

As a student of our Business department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team of staff and state-of-the-art Bay Campus facilities. Our Business Management degrees are accredited by the Chartered Management Institute (CMI) and Chartered Institute of Management Accountants (CIMA), whilst our marketing specialism is also accredited by the Chartered Institute of Marketing (CIM) – providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation. Our Final Year Projects also enhance your career potential, by working in partnership with real companies on real business-related issues.

In Year 1, you will typically study areas including: Accounting for Managers, Managing People, Key Skills for Business, Operations Management.

In Year 2, you will typically study areas including: The Customer Experience, Economic for Business, Integrated Marketing Communications.

In Year 3, you undertake a Study Abroad Placement.

In your final year, you will typically study areas including: Sustainability Marketing, Strategic Marketing Planning. You will also undertake a final year project.

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:

• Business report • Group presentation • Reflective Log

Throughout your undergraduate Business Management degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment, please get in touch with us at [email protected]