Public Relations and Media with a Foundation Year
Swansea University
UCAS Code: PP22 | Bachelor of Arts (with Honours) - BA (Hons)
Swansea University
UCAS Code: PP22 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
We recognise the EPQ as an excellent indicator of success. If you are predicted a grade B or above in the EPQ, you will receive an offer with a one grade reduction, to include your EPQ with a grade B.
GCSE/National 4/National 5
We require a minimum of 5 passes at Grade A*-C, including minimum Grade C (4) in Mathematics and English Language
UCAS Tariff
Swansea University accepts the Advanced Skills Baccalaureate Wales as fully equivalent to x1 A-Level.
Swansea University recognises the Welsh Baccalaureate - Advanced Skills Challenge Certificate as equivalent to one full A-Level.
About this course
Explore the worlds of public relations and creative media practice on this four-year course accredited by the Chartered Institute of Public Relations, opening up a range of exciting career opportunities in this fast-moving sector. Media and Communications at Swansea is ranked 1st in the UK for Student Experience and 1st in the UK for Teaching Quality (Times Good University Guide 2024).
Based on our stunning Singleton Park campus, in parkland overlooking Swansea Bay on the edge of the Gower Peninsula, this course will give you a thorough understanding of strategic communications, digital public relations practice, the theory and history of public relations and media, strategy, marketing and branding, business and entrepreneurship, journalism and professional development.
The first year will be spent as a Foundation Year, providing an exciting introduction to the humanities and social sciences before progressing to the full degree. It is ideal if you need a little more support after further education or if you are returning to education after a gap. On this course, you will learn a range of practical skills and techniques relevant to a range of modern digital media fields and have access to our Media Creativity Suite, which has a video studio and a computer lab kitted out with iMacs installed with industry standard software, including Final Cut Pro X and Adobe Creative Cloud. We offer a flexible degree structure with a wide range of specialist modules that allow you to tailor your studies to your future career goals while developing your individual interests. You have the option to study some modules through the medium of Welsh. Our teaching staff comprises specialist international researchers and also ex-professionals lecturing on PR, marketing, branding, video production, web and creative design, and journalism, giving you an unrivalled mix of academic and industry experience, further supported by lectures and seminars by guest speakers. You will also have a work placement and the opportunity to spend a semester studying abroad in the USA, Hong Kong or Singapore, further improving your student experience and enhancing your career prospects.
Our Public Relations and Media graduates are truly international and are employed not just in the UK but all around the world, pursuing careers in journalism, media, business, public relations and marketing, digital marketing, broadcasting, TV and radio, and publishing. Outside of your studies there are plenty of opportunities to get involved in student life with a range of clubs and societies including the Media Studies Society. You can also get involved with the department’s own publication, The Swansea Mumbler.
Please visit our course page for more information: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/
Modules
Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including:
• Introduction to Film Studies
• Delivering and Decosing the News
Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included:
• Studying Digital Media
• Social Media Cultures
• Media Law
• Reporting the 21st Century
• Media & Communications Internship
Your final year will include an optional independent dissertation project.
For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/
Assessment methods
We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:
• Presentations
• Group Work
• Personal Reflection
Throughout your undergraduate Public Relations and Media degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing. For full breakdown of course structure and assessment please visit our course page: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-public-relations-media/ or get in touch with us at [email protected]
The Uni
Singleton Park Campus
College of Arts and Humanities
What students say
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Media studies
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Most popular A-Levels studied (and grade achieved)
After graduation
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Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£20k
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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