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Marketing

Entry requirements


80-104 tariff points from at least two A levels (or equivalent).

Pass Access to HE Diploma.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP-DMM

UCAS Tariff

80-104

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2021

Other options

4.0 years | Sandwich | 2021

Subject

Marketing

**Teesside University Business School Accommodation Award**: this award provides a discount of £2,000 on any of the seven University-managed halls of residence for eligible^ Teesside University Business School undergraduate students.

**Excellence Scholarships**: five scholarships are available worth £2,000 each for BA (Hons) Accounting and Finance students. Eligibility criteria applies^. After enrolment, relevant students will be contacted by email with further information or notification of the award.

**^Visit Teesside University's website for more information.**

**Course overview**: Marketing is so much more than an advert, a logo or a promotional offer - all of the things which you, as a consumer are probably very familiar with.

Marketing has changed substantially in recent years and many organisations are realising its importance and the impact it has on their success and strategic direction. Marketing is no longer a luxury that organisations can do without. With this in mind, and as a result of employer and student feedback, we have created a programme which is exciting, topical and relevant to anyone who wants to pursue a career in marketing.

The course provides you with knowledge of key marketing concepts and the latest marketing trends through interesting and innovative modules. We recognise that it is not just the academic qualifications that are important which is why we work closely with local, national and international businesses, potentially your future employers, to allow you to gain experience and skills outside of the classroom. Through work experience you gain the practical, professional and transferable skills required to increase your employability when you graduate - extremely important in the increasingly demanding graduate marketplace.

With dual accreditation at Teesside University, as well as the degree you will receive a Level 5 Certificate in Management and Leadership from the Chartered Management Institute (CMI), which is the only chartered professional body for management and leadership. Dual accreditation means you will automatically receive a second professional qualification upon successful completion of your programme.

**After the course**: This course opens up career opportunities in marketing disciplines such as brand management, advertising, digital marketing and business development. It allows you to develop skills which employers are interested in and which are relevant for their business from day one of you being employed.

Modules

Access course information through Teesside University’s website using the course details link provided.

Assessment methods

This degree challenges you but you are guided throughout the programme by academics and student support within the School. Many of the teachers on this course are former marketing professionals and are also currently involved in marketing research. The experience of our lecturers means that you benefit from a wide range of academic, research-informed teaching and practical knowledge. Teaching and learning is through a mixture of lectures, seminars and workshops. You also hear from guest speakers and we encourage you to engage with as many businesses as possible to gain a thorough insight into the marketing discipline. You are encouraged to seek short and/or long-term placements either over the summer or as part of your third year when a year-long placement is an option (after your second year of study). You are assessed through a combination of individual written assignments, practical assessments, group or individual presentations and individual or group projects.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
International
£13,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Teesside University

Department:

Business

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

75%
Staff make the subject interesting
79%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
85%
IT resources
81%
Course specific equipment and facilities
71%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

97%
UK students
3%
International students
33%
Male students
67%
Female students
85%
2:1 or above
16%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
100%
high
Employed or in further education
68%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

65%
Sales, marketing and related associate professionals
9%
Sales assistants and retail cashiers
4%
Business, research and administrative professionals

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Explore these similar courses...

Higher entry requirements
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3.0 years | Full-time | 2021
Lower entry requirements
Teesside University, Middlesbrough
Graphic Design with Marketing (with Foundation Year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2021
Nearby University
Durham University
Marketing and Management with Placement Year
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2021
Same University
Teesside University, Middlesbrough
Business with Marketing (with Foundation Year)
Bachelor of Arts (with Honours) - BA (Hons)
4.0 years | Full-time | 2021

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here